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      "keywords": "video editor, konten Instagram, strategi visual, promosi edukatif, \r\nATP Sports, Instagram content, visual strategy, educational \r\npromotion.",
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      "abstract": "Penelitian ini bertujuan untuk menganalisis strategi video editor dalam proses \r\npembuatan konten promosi berbasis edukasi pada media sosial Instagram untuk\r\nbrand ATP Sports, sebuah toko perlengkapan tenis di Yogyakarta. Latar belakang\r\npenelitian didasarkan pada meningkatnya minat generasi muda terhadap olahraga\r\ntenis serta tren penggunaan konten visual pendek sebagai sarana promosi digital.\r\nKonten video yang dikembangkan berjudul “Pilih Grip yang Tepat Sesuai Tipe\r\nTangan Kamu”, yang bertujuan memberikan informasi sekaligus membangun\r\nketerlibatan audiens terhadap brand. \r\n\r\nPenelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode \r\nobservasi partisipatif. Proses kreatif meliputi tahap praproduksi, produksi, dan\r\npascaproduksi. Pada tahap pascaproduksi, diterapkan berbagai teknik\r\npenyuntingan, antara lain cut to cut, jump cut, dan cutaway, serta penambahan\r\nelemen pendukung seperti subtitle, sound effect, color correction, dan color\r\ngrading menggunakan perangkat lunak CapCut. Seluruh proses ditujukan untuk\r\nmenghasilkan video berdurasi 1 menit 59 detik dalam format vertikal (9:16) yang\r\nsesuai dengan karakteristik Instagram Reels. \r\n\r\nHasil penelitian menunjukkan bahwa strategi penyuntingan visual yang terstruktur \r\ndan berorientasi edukasi mampu meningkatkan keterlibatan audiens dan\r\nmemperkuat citra brand. Karya ini diharapkan dapat memberikan kontribusi dalam\r\npengembangan komunikasi visual digital serta menjadi referensi bagi praktisi dan\r\nakademisi di bidang konten kreatif dan pemasaran media sosial.",
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      "status_changed": "2026-07-30 01:51:46",
      "title": "{JALUR NON REGULER - SKEMA ARTIST} STRATEGI VIDEO EDITOR DALAM PEMBUATAN \r\nKONTEN INSTAGRAM BRAND ATP SPORTS\r\n(ARTIS AUDIO VISUAL KONTEN CREATOR)",
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