{ "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32450", "type": "thesis", "thesis_name": "skripsi", "date": "2026-01-10", "contributors": [ { "name": { "lineage": null, "honourific": null, "family": "Widyawati", "given": "Rahma" } } ], "department": "Fakultas Ekonomi & Sosial", "subjects": [ "300.330.338" ], "datestamp": "2026-07-29 04:40:24", "documents": [ { "rev_number": 2, "files": [ { "filename": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146615", "objectid": 324721, "fileid": 1146615, "mtime": "2026-07-29 04:34:52", "mime_type": "application\/pdf", "datasetid": "document", "hash": "f20740889148aecfb1f1d2301ca9fe28", "hash_type": "MD5", "filesize": 1115906 } ], "security": "public", "mime_type": "application\/pdf", "content": "published", "docid": 324721, "formatdesc": "COVER - ABSTRAK", "placement": 1, "pos": 1, "main": "COVER.pdf", "eprintid": 32450, "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324721", "language": "id" }, { "rev_number": 2, "content": "published", "security": "public", "files": [ { "mtime": "2026-07-29 04:34:56", "mime_type": "application\/pdf", "datasetid": "document", "hash": "c083df95a24d3d2cb45ada53d27f201b", "hash_type": "MD5", "filesize": 385779, "filename": "BAB I.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146617", "objectid": 324722, "fileid": 1146617 } ], "mime_type": "application\/pdf", "formatdesc": "BAB I", "docid": 324722, "pos": 2, "placement": 2, "language": "id", "main": "BAB I.pdf", "eprintid": 32450, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324722", "format": "text" }, { "security": "validuser", "files": [ { "filename": "BAB II.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146619", "objectid": 324723, "fileid": 1146619, "mime_type": "application\/pdf", "mtime": "2026-07-29 04:35:02", "datasetid": "document", "hash": "2daf4397795d8b511b5bcf9b8123659b", "hash_type": "MD5", "filesize": 1535846 } ], "mime_type": "application\/pdf", "content": "published", "rev_number": 2, "main": "BAB II.pdf", "eprintid": 32450, "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324723", "language": "id", "docid": 324723, "formatdesc": "BAB II", "pos": 3, "placement": 3 }, { "rev_number": 2, "mime_type": "application\/pdf", "files": [ { "hash": "4c07facd0f5ce53f64a01f4f71027123", "filesize": 240352, "hash_type": "MD5", "mime_type": "application\/pdf", "mtime": "2026-07-29 04:35:05", "datasetid": "document", "fileid": 1146621, "objectid": 324724, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146621", "filename": "BAB III.pdf" } ], "security": "validuser", "content": "published", "placement": 4, "pos": 4, "docid": 324724, "formatdesc": "BAB III", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324724", "eprintid": 32450, "main": "BAB III.pdf", "language": "id" }, { "content": "published", "mime_type": "application\/pdf", "files": [ { "fileid": 1146623, "objectid": 324725, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146623", "filename": "BAB IV.pdf", "hash": "1ca0e4cd65df8c6d0be5f8dab1207aac", "filesize": 535336, "hash_type": "MD5", "mtime": "2026-07-29 04:35:08", "mime_type": "application\/pdf", "datasetid": "document" } ], "security": "validuser", "rev_number": 2, "language": "id", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324725", "format": "text", "eprintid": 32450, "main": "BAB IV.pdf", "placement": 5, "pos": 5, "formatdesc": "BAB IV", "docid": 324725 }, { "main": "BAB V.pdf", "eprintid": 32450, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324726", "format": "text", "language": "id", "formatdesc": "BAB V", "docid": 324726, "pos": 6, "placement": 6, "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146625", "filename": "BAB V.pdf", "fileid": 1146625, "objectid": 324726, "datasetid": "document", "mtime": "2026-07-29 04:35:11", "mime_type": "application\/pdf", "filesize": 142695, "hash_type": "MD5", "hash": "aace76039304d7b4a2c6f35227b6e874" } ], "security": "public", "mime_type": "application\/pdf", "content": "published", "rev_number": 3 }, { "rev_number": 2, "content": "published", "files": [ { "mime_type": "application\/pdf", "mtime": "2026-07-29 04:35:14", "datasetid": "document", "hash": "58eaa0a25ec251fc6e004e3338b8c486", "filesize": 433237, "hash_type": "MD5", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146627", "filename": "Daftar Pustaka dan Lampiran.pdf", "fileid": 1146627, "objectid": 324727 } ], "security": "validuser", "mime_type": "application\/pdf", "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "docid": 324727, "pos": 7, "placement": 7, "language": "id", "eprintid": 32450, "main": "Daftar Pustaka dan Lampiran.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324727", "format": "text" } ], "eprint_status": "archive", "full_text_status": "restricted", "rev_number": 13, "ispublished": "pub", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN PRODUK (2H) DALAM MENGHADAPI\r\nPERSAINGAN PASAR DI INDONESIA", "lastmod": "2026-07-29 04:40:24", "eprintid": 32450, "institution": "Universitas AMIKOM Yogyakarta", "userid": 12, "creators": [ { "nim": "21.92.0332", "name": { "given": "Muhammad Septian Putra", "family": "Iriawan", "lineage": null, "honourific": null } } ], "date_type": "published", "keywords": "Strategi Pengembangan Produk, Business Model Canvas, Analisis\r\nSWOT, Kaos Oversize, Pengembangan Bisnis Fashion, Product Development Strategy, Business Model Canvas, SWOT\r\nAnalysis, Oversized T-Shirts, Fashion Business Development.", "metadata_visibility": "show", "thesis_type": "bachelor", "divisions": [ "KWU" ], "abstract": "2H merupakan usaha di bidang fashion yang bergerak dalam produksi dan\r\npenjualan kaos oversize bergaya minimalis dan modern. Bisnis ini hadir sebagai\r\nrespons terhadap meningkatnya tren penggunaan pakaian oversize di kalangan\r\nremaja dan dewasa muda yang mengutamakan kenyamanan, kualitas, dan estetika.\r\nProduk yang ditawarkan meliputi kaos polos oversize, kaos sablon oversize, dan\r\nkaos sablon custom oversize dengan bahan cotton combed 24s berbahan 100%\r\nkatun serta menggunakan teknik sablon DTF. Beberapa permasalahan yang\r\ndirasakan konsumen antara lain bahan kaos yang terasa panas atau kurang nyaman,\r\nkualitas sablon yang mudah retak setelah beberapa kali pemakaian, serta\r\nketidaksesuaian produk dengan deskripsi toko pada pembelian secara online.\r\nPenelitian ini bertujuan untuk menganalisis kelayakan serta merumuskan\r\nstrategi pengembangan pada bisnis kaos oversize lokal dengan merek 2H. Dalam\r\nhal ini, 2H hadir sebagai salah satu pelaku usaha mikro yang menawarkan produk\r\nberkualitas dengan harga yang kompetitif di pasar. Hasil penelitian menunjukkan\r\nbahwa 2H memiliki peluang besar untuk berkembang di pasar fashion lokal berkat\r\nkualitas produk yang tinggi, desain minimalis yang sesuai tren, serta teknik sablon\r\nDTF yang awet dan detail, serta deskripsi produk yang akurat dan aktual. Penerapan\r\nstrategi ini diharapkan mampu meningkatkan daya saing dan memperluas pangsa\r\npasar 2H.\r\nMetode yang digunakan dalam penelitian ini adalah dengan menggunakan\r\nalat analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) yang\r\ndigunakan untuk mengidentifikasi kondisi internal dan eksternal perusahaan guna\r\nmengetahui kekuatan dan kelemahan yang dimiliki serta peluang dan ancaman yang\r\ndihadapi, dan Business Model Canvas (BMC) untuk memetakan dan menganalisis\r\nmodel bisnis perusahaan secara menyeluruh. Strategi pengembangan bisnis disusun\r\ndalam dua tahapan, yaitu jangka pendek dan jangka panjang, dengan fokus pada\r\npeningkatan kapasitas produksi, optimalisasi pemasaran digital, serta diversifikasi\r\nproduk.", "dir": "disk0\/00\/03\/24\/50", "status_changed": "2026-07-29 04:40:24" }