<mets:mets OBJID="eprint_32449" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:44Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32449_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN USAHA LUMPIA BEEFA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Haifa Nafillah</mods:namePart><mods:namePart type="family">Kholda</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Lumpia adalah makanan tradisional Indonesia yang terbuat dari kulit tipis yang diisi &#13;
dengan berbagai bahan, seperti sayuran, rebung, daging dan kemudian digoreng atau dikukus.&#13;
Lokasi usaha ini terletak di Jalan Palagan, tepatnya di Sedan Rt05 Rw34 Sariharjo, Ngaglik,&#13;
Sleman, Yogyakarta. Untuk bersaing di industri makanan yang semakin kompetitif,&#13;
diperlukan strategi yang efektif guna meningkatkan daya saing dan keberlanjutan usaha. &#13;
Penelitian ini menggunakan metode SWOT (strengths, weaknesses, opportunities, dan&#13;
threats) dan BMC (business model canvas) dalam menentukan strategi pengembangan pada&#13;
bisnis lumpia beefa. Lumpia beefa mengeluarkan inovasi baru dari sebuah lumpia, yang&#13;
biasanya isiannya sayuran, rebung dan daging. Lumpia Beefa menginovasikan lumpia dengan&#13;
isian selada, jagung, makaroni, timun, smoke beef dan saus dengan sekali gigitan.&#13;
Hasil dari penelitian ini Lumpia Beefa dapat melihat peluang besar dikarenakan masih&#13;
minimnya kompetitor disekitar. Dengan menggunakan sistem pemasaran yang diterapkan&#13;
Business to Consumer (B2C) melalui penjualan langsung dan media sosial. Melalui bisnis ini&#13;
dapat menjadi strategi efektif untuk meningkatkan inovasi, kreativitas, kemandirian finansial&#13;
dan kontribusi positif terhadap masyarakat.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-04</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32449"><mets:rightsMD ID="rights_eprint_32449_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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