{
      "thesis_name": "skripsi",
      "type": "thesis",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32445",
      "department": "Fakultas Ekonomi & Sosial",
      "contributors": [
        {
          "name": {
            "honourific": null,
            "lineage": null,
            "family": "Damastuti",
            "given": "Riski"
          }
        }
      ],
      "date": "2026-02-10",
      "eprint_status": "archive",
      "documents": [
          {
            "language": "id",
            "eprintid": 32445,
            "main": "COVER.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325197",
            "format": "text",
            "formatdesc": "COVER - ABSTRAK",
            "docid": 325197,
            "pos": 1,
            "placement": 1,
            "content": "published",
            "files": [
                {
                  "hash": "b1af893e7fdead93be747df4ad5acf4e",
                  "filesize": 1425156,
                  "hash_type": "MD5",
                  "mtime": "2026-07-31 03:42:38",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1147999,
                  "objectid": 325197,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147999",
                  "filename": "COVER.pdf"
                }
            ],
            "security": "public",
            "mime_type": "application\/pdf",
            "rev_number": 2
          },
          {
            "language": "id",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325198",
            "eprintid": 32445,
            "main": "BAB I.pdf",
            "placement": 2,
            "pos": 2,
            "docid": 325198,
            "formatdesc": "BAB I",
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "public",
            "files": [
                {
                  "fileid": 1148001,
                  "objectid": 325198,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148001",
                  "filename": "BAB I.pdf",
                  "filesize": 393114,
                  "hash_type": "MD5",
                  "hash": "a57b1cd207b1f745ecfe9f0bbbd39c85",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-31 03:42:41"
                }
            ],
            "rev_number": 2
          },
          {
            "pos": 3,
            "placement": 3,
            "docid": 325199,
            "formatdesc": "BAB II",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325199",
            "format": "text",
            "main": "BAB II.pdf",
            "eprintid": 32445,
            "language": "id",
            "rev_number": 3,
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "hash": "bb75c2a43fd4cd751dc691e1eb21c9c6",
                  "filesize": 886976,
                  "hash_type": "MD5",
                  "mtime": "2026-07-31 03:42:44",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1148003,
                  "objectid": 325199,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148003",
                  "filename": "BAB II.pdf"
                }
            ],
            "content": "published"
          },
          {
            "pos": 4,
            "placement": 4,
            "formatdesc": "BAB III",
            "docid": 325200,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325200",
            "format": "text",
            "eprintid": 32445,
            "main": "BAB III.pdf",
            "language": "id",
            "rev_number": 2,
            "mime_type": "application\/pdf",
            "files": [
                {
                  "mtime": "2026-07-31 03:42:47",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "7726a0425ac36c6f1e6f149b729108d5",
                  "hash_type": "MD5",
                  "filesize": 488788,
                  "filename": "BAB III.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148005",
                  "objectid": 325200,
                  "fileid": 1148005
                }
            ],
            "security": "validuser",
            "content": "published"
          },
          {
            "placement": 5,
            "pos": 5,
            "formatdesc": "BAB IV",
            "docid": 325201,
            "language": "id",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325201",
            "format": "text",
            "main": "BAB IV.pdf",
            "eprintid": 32445,
            "rev_number": 2,
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "filesize": 1010107,
                  "hash_type": "MD5",
                  "hash": "ccfb33730595f66cfb5e8eed3bc5415c",
                  "datasetid": "document",
                  "mtime": "2026-07-31 03:42:49",
                  "mime_type": "application\/pdf",
                  "fileid": 1148008,
                  "objectid": 325201,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148008",
                  "filename": "BAB IV.pdf"
                }
            ]
          },
          {
            "content": "published",
            "files": [
                {
                  "hash_type": "MD5",
                  "filesize": 74596,
                  "hash": "ae0bfa4182b54007a7fd446a23602131",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-31 03:42:52",
                  "objectid": 325202,
                  "fileid": 1148010,
                  "filename": "BAB V.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148010"
                }
            ],
            "security": "public",
            "mime_type": "application\/pdf",
            "rev_number": 2,
            "language": "id",
            "main": "BAB V.pdf",
            "eprintid": 32445,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325202",
            "format": "text",
            "docid": 325202,
            "formatdesc": "BAB V",
            "pos": 6,
            "placement": 6
          },
          {
            "language": "id",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325203",
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "eprintid": 32445,
            "placement": 7,
            "pos": 7,
            "docid": 325203,
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "filesize": 409715,
                  "hash_type": "MD5",
                  "hash": "ef69f7275b5533c12cc694ba684462df",
                  "datasetid": "document",
                  "mtime": "2026-07-31 03:42:58",
                  "mime_type": "application\/pdf",
                  "fileid": 1148013,
                  "objectid": 325203,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148013",
                  "filename": "Daftar Pustaka dan Lampiran.pdf"
                }
            ],
            "rev_number": 2
          },
          {
            "docid": 325204,
            "formatdesc": "SOURCE CODE",
            "pos": 8,
            "placement": 8,
            "language": "id",
            "eprintid": 32445,
            "main": "Sourcecode - 22.96.3485.zip",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325204",
            "format": "archive",
            "rev_number": 2,
            "files": [
                {
                  "hash": "5adf21f43742813f588fbc8e4ffaf955",
                  "filesize": 795577,
                  "hash_type": "MD5",
                  "mtime": "2026-07-31 03:43:01",
                  "mime_type": "application\/zip",
                  "datasetid": "document",
                  "fileid": 1148015,
                  "objectid": 325204,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148015",
                  "filename": "Sourcecode - 22.96.3485.zip"
                }
            ],
            "security": "staffonly",
            "mime_type": "application\/zip"
          },
          {
            "rev_number": 2,
            "content": "published",
            "security": "staffonly",
            "files": [
                {
                  "filename": "Publikasi.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148017",
                  "objectid": 325205,
                  "fileid": 1148017,
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-31 03:43:04",
                  "datasetid": "document",
                  "hash": "a521d23027f5e1e38cc0d2611c986e5b",
                  "hash_type": "MD5",
                  "filesize": 640264
                }
            ],
            "mime_type": "application\/pdf",
            "formatdesc": "PUBLIKASI",
            "docid": 325205,
            "pos": 9,
            "placement": 9,
            "language": "id",
            "main": "Publikasi.pdf",
            "eprintid": 32445,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325205"
          }
      ],
      "subjects": [
        "300.300.302"
      ],
      "datestamp": "2026-07-29 04:13:24",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "ispublished": "pub",
      "rev_number": 57,
      "full_text_status": "restricted",
      "institution": "Universitas AMIKOM Yogyakarta",
      "eprintid": 32445,
      "title": "{JALUR NON REGULER - SKEMA ARTIST} PERANCANGAN BRAND IDENTITY SEBAGAI UPAYA\r\nMENINGKATKAN BRAND AWARNESS PADA UMKM RUPA RUPA\r\nJAJANAN KUEH",
      "lastmod": "2026-07-31 03:48:17",
      "date_type": "published",
      "creators": [
        {
          "name": {
            "given": "Annahda Djafniel",
            "family": "Yudanur",
            "honourific": null,
            "lineage": null
          },
          "nim": "22.96.3485"
        }
      ],
      "userid": 12,
      "abstract": "UMKM mempunyai peran penting dalam perekonomian Indonesia, namun\r\nbanyak sekali pelaku UMKM yang belum mempunyai identitas merek yang kuat\r\nsehingga sulit bersaing, terutama di lingkungan usaha padat kompetitor. Rupa -\r\nRupa Jajanan Kueh merupakan sebuah UMKM dari salah satu pelaku usaha kuliner\r\nyang beroperasi di pusat perbelanjaan atau mall dan menghadapi tantangan\r\nrendahnya brand awareness akibat identitas visual yang belum konsisten dan tidak\r\nmencerminkan karakter brand. Logo yang sederhana, tidak adanya standar visual\r\nyang jelas, serta penggunaan elemen desain yang berbeda-beda pada media promosi\r\nmenyebabkan brand sulit dikenali dan diingat oleh pengunjung mall.  Penelitian ini\r\nbertujuan untuk merancang ulang brand identity yang mampu meningkatkan brand\r\nawareness UMKM Rupa - Rupa Jajanan Kueh. Penelitian ini dilakukan melalui\r\nobservasi langsung pada tenant, wawancara dengan pemilik UMKM, dokumentasi\r\npendukung, serta studi literatur mengenai teori brand identity, komunikasi visual,\r\ndan brand awareness. Hasil dari penelitian ini berupa rancangan  ulang logo\r\nidentitas visual yang meliputi logo, tipografi, palet warna, dan elemen grafis.\r\nMelalui perancangan identitas merek yang lebih profesional, terarah, dan konsisten,\r\nUMKM Rupa - Rupa Jajanan Kueh diharapkan mampu meningkatkan pengenalan\r\nmerek di mata konsumen, memperkuat posisi di tengah persaingan tenant kuliner,\r\nserta menciptakan citra brand yang lebih kuat dan mudah diingat.",
      "dir": "disk0\/00\/03\/24\/45",
      "divisions": [
        "ik"
      ],
      "metadata_visibility": "show",
      "thesis_type": "bachelor",
      "keywords": "Brand identity, Brand awareness, UMKM, Komunikasi visual, Desain\r\nlogo, Visual communication, Logo\r\ndesign.",
      "status_changed": "2026-07-29 04:13:24"
    }