<mets:mets OBJID="eprint_32442" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:28:05Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32442_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>STRATEGI PENGEMBANGAN BISNIS&#13;
PT BAROKAH ABADI INDOCOCO</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Ivan Wahyu</mods:namePart><mods:namePart type="family">Nurpradana</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>PT Barokah Abadi Indococo merupakan perusahaan yang bergerak di bidang pengolahan sabut&#13;
kelapa menjadi produk cocofiber dan cocopeat yang memiliki nilai tambah serta peluang pasar&#13;
yang luas, baik di dalam maupun luar negeri. Penelitian ini bertujuan untuk menganalisis&#13;
strategi pengembangan bisnis PT Barokah Abadi Indococo agar mampu meningkatkan daya&#13;
saing dan keberlanjutan usaha. Metode penelitian yang digunakan adalah metode deskriptif&#13;
dengan pendekatan analisis SWOT yang didasarkan pada identifikasi faktor internal dan&#13;
eksternal perusahaan melalui analisis IFAS dan EFAS. Data penelitian diperoleh melalui&#13;
observasi, wawancara, dokumentasi, serta penyebaran kuesioner kepada responden yang terkait&#13;
dengan kegiatan usaha perusahaan. Hasil penelitian menunjukkan bahwa PT Barokah Abadi&#13;
Indococo memiliki kekuatan pada ketersediaan bahan baku, pengalaman dalam pengolahan&#13;
sabut kelapa, serta peluang pasar ekspor yang cukup besar. Namun demikian, perusahaan juga&#13;
menghadapi beberapa kelemahan dan tantangan seperti keterbatasan diversifikasi produk serta&#13;
persaingan pasar. Berdasarkan hasil analisis SWOT, strategi yang dapat diterapkan perusahaan&#13;
adalah strategi pengembangan produk, peningkatan kapasitas produksi, perluasan jaringan&#13;
pemasaran, serta pemanfaatan produk turunan sabut kelapa untuk meningkatkan nilai tambah&#13;
perusahaan.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-10</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32442"><mets:rightsMD ID="rights_eprint_32442_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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