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      "keywords": "Strategi bisnis, Cocofiber, Cocopeat, Analisis SWOT, Business strategy, SWOT analysis.",
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      "abstract": "PT Barokah Abadi Indococo merupakan perusahaan yang bergerak di bidang pengolahan sabut\r\nkelapa menjadi produk cocofiber dan cocopeat yang memiliki nilai tambah serta peluang pasar\r\nyang luas, baik di dalam maupun luar negeri. Penelitian ini bertujuan untuk menganalisis\r\nstrategi pengembangan bisnis PT Barokah Abadi Indococo agar mampu meningkatkan daya\r\nsaing dan keberlanjutan usaha. Metode penelitian yang digunakan adalah metode deskriptif\r\ndengan pendekatan analisis SWOT yang didasarkan pada identifikasi faktor internal dan\r\neksternal perusahaan melalui analisis IFAS dan EFAS. Data penelitian diperoleh melalui\r\nobservasi, wawancara, dokumentasi, serta penyebaran kuesioner kepada responden yang terkait\r\ndengan kegiatan usaha perusahaan. Hasil penelitian menunjukkan bahwa PT Barokah Abadi\r\nIndococo memiliki kekuatan pada ketersediaan bahan baku, pengalaman dalam pengolahan\r\nsabut kelapa, serta peluang pasar ekspor yang cukup besar. Namun demikian, perusahaan juga\r\nmenghadapi beberapa kelemahan dan tantangan seperti keterbatasan diversifikasi produk serta\r\npersaingan pasar. Berdasarkan hasil analisis SWOT, strategi yang dapat diterapkan perusahaan\r\nadalah strategi pengembangan produk, peningkatan kapasitas produksi, perluasan jaringan\r\npemasaran, serta pemanfaatan produk turunan sabut kelapa untuk meningkatkan nilai tambah\r\nperusahaan.",
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      "title": "STRATEGI PENGEMBANGAN BISNIS\r\nPT BAROKAH ABADI INDOCOCO",
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