<mets:mets OBJID="eprint_32433" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:56Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32433_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>STRATEGI PENGEMBANGAN USAHA PRODUK RISOLES PADA&#13;
BISNIS KULINER LOKAL DI KOTA YOGYAKARTA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad Rifqi</mods:namePart><mods:namePart type="family">Pratama</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>MongumiFood adalah usaha mikro kecil menengah (UMKM) yang bergerak di bidang&#13;
kuliner dengan fokus pada produksi dan penjualan risol premium. Usaha ini berkomitmen&#13;
untuk menyediakan risol berkualitas tinggi dengan bahan-bahan segar, sehat, dan tanpa&#13;
pengawet, yang ditujukan untuk semua kalangan. &#13;
Usaha ini terletak di Pasar Kolombo Jalan jakal KM 7, MongumiFood memproduksi&#13;
berbagai varian risol, termasuk rasa klasik seperti daging asap keju, ragout ayam, dan varian&#13;
inovatif seperti risol cokelat pisang. Produk MongumiFood dikenal karena cita rasanya yang&#13;
lezat, kulit risol yang renyah, dan isi yang melimpah. &#13;
Strategi pemasaran MongumiFood memanfaatkan media sosial seperti Instagram,&#13;
WhatsApp, dan marketplace online untuk mempromosikan produk dan menjangkau lebih&#13;
banyak pelanggan. Sistem pre-order digunakan untuk memastikan kualitas produk tetap&#13;
terjaga dan meminimalkan limbah. &#13;
Dalam pengembangannya, MongumiFood menggunakan analisis SWOT untuk&#13;
mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi, serta pendekatan&#13;
Business Model Canvas (BMC) untuk merancang strategi bisnis yang berkelanjutan. Dengan&#13;
pendekatan ini, MongumiFood mampu terus meningkatkan kualitas produk, memperluas&#13;
jangkauan pasar, dan menciptakan nilai tambah bagi pelanggan. &#13;
Visi MongumiFood adalah menjadi brand risol lokal terkemuka yang dikenal karena&#13;
kualitas dan inovasi. Dengan strategi yang tepat, usaha ini berkomitmen untuk memberikan&#13;
kontribusi pada perekonomian lokal melalui pemberdayaan komunitas dan pengembangan&#13;
produk yang kompetitif.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32433"><mets:rightsMD ID="rights_eprint_32433_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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