{ "date": "2026-02-09", "department": "Fakultas Ekonomi & Sosial", "contributors": [ { "name": { "honourific": null, "lineage": null, "family": "Sukmaningrum", "given": "Dinda" } } ], "type": "thesis", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32433", "thesis_name": "skripsi", "rev_number": 15, "full_text_status": "restricted", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "ispublished": "pub", "documents": [ { "security": "public", "files": [ { "hash_type": "MD5", "filesize": 5929656, "hash": "3ede32984d600dccb2e4497e4e83a32b", "datasetid": "document", "mtime": "2026-07-29 02:51:37", "mime_type": "application\/pdf", "objectid": 324588, "fileid": 1146229, "filename": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146229" } ], "mime_type": "application\/pdf", "content": "published", "rev_number": 2, "eprintid": 32433, "main": "COVER.pdf", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324588", "language": "id", "docid": 324588, "formatdesc": "COVER - ABSTRAK", "placement": 1, "pos": 1 }, { "rev_number": 2, "content": "published", "mime_type": "application\/pdf", "security": "public", "files": [ { "fileid": 1146231, "objectid": 324589, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146231", "filename": "BAB I.pdf", "filesize": 320574, "hash_type": "MD5", "hash": "76b21ac8c3b502544dde75e45fc01afc", "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-29 02:51:40" } ], "pos": 2, "placement": 2, "formatdesc": "BAB I", "docid": 324589, "language": "id", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324589", "main": "BAB I.pdf", "eprintid": 32433 }, { "pos": 3, "placement": 3, "docid": 324590, "formatdesc": "BAB II", "language": "id", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324590", "format": "text", "main": "BAB II.pdf", "eprintid": 32433, "rev_number": 2, "content": "published", "mime_type": "application\/pdf", "security": "validuser", "files": [ { "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-29 02:51:44", "filesize": 1064702, "hash_type": "MD5", "hash": "d6c1644529e18307a2deea7ff479c167", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146233", "filename": "BAB II.pdf", "fileid": 1146233, "objectid": 324590 } ] }, { "rev_number": 2, "content": "published", "files": [ { "objectid": 324591, "fileid": 1146235, "filename": "BAB III.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146235", "hash": "bda8bc059b0758cfe2cbe9a0c2c3fc64", "hash_type": "MD5", "filesize": 245946, "mtime": "2026-07-29 02:51:48", "mime_type": "application\/pdf", "datasetid": "document" } ], "security": "validuser", "mime_type": "application\/pdf", "docid": 324591, "formatdesc": "BAB II", "pos": 4, "placement": 4, "language": "id", "main": "BAB III.pdf", "eprintid": 32433, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324591", "format": "text" }, { "rev_number": 2, "content": "published", "mime_type": "application\/pdf", "files": [ { "datasetid": "document", "mtime": "2026-07-29 02:51:51", "mime_type": "application\/pdf", "filesize": 460092, "hash_type": "MD5", "hash": "e12ca79de389094d8e1821e860b8d73a", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146237", "filename": "BAB IV.pdf", "fileid": 1146237, "objectid": 324592 } ], "security": "validuser", "pos": 5, "placement": 5, "docid": 324592, "formatdesc": "BAB IV", "language": "id", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324592", "main": "BAB IV.pdf", "eprintid": 32433 }, { "rev_number": 2, "mime_type": "application\/pdf", "files": [ { "datasetid": "document", "mtime": "2026-07-29 02:51:54", "mime_type": "application\/pdf", "filesize": 41267, "hash_type": "MD5", "hash": "45c7a8056691eb2dff26cb04b6ced116", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146240", "filename": "BAB V.pdf", "fileid": 1146240, "objectid": 324593 } ], "security": "public", "content": "published", "placement": 6, "pos": 6, "docid": 324593, "formatdesc": "BAB V", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324593", "eprintid": 32433, "main": "BAB V.pdf", "language": "id" }, { "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324594", "format": "text", "eprintid": 32433, "main": "Daftar Pustaka dan Lampiran.pdf", "language": "id", "pos": 7, "placement": 7, "docid": 324594, "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "mime_type": "application\/pdf", "files": [ { "mtime": "2026-07-29 02:51:58", "mime_type": "application\/pdf", "datasetid": "document", "hash": "e64c132666ce513077de91c6691c8aeb", "filesize": 272877, "hash_type": "MD5", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146242", "filename": "Daftar Pustaka dan Lampiran.pdf", "fileid": 1146242, "objectid": 324594 } ], "security": "validuser", "content": "published", "rev_number": 2 }, { "mime_type": "application\/pdf", "security": "staffonly", "files": [ { "hash": "092daf3e7cc9e7bd17518b50c842105a", "filesize": 824617, "hash_type": "MD5", "mime_type": "application\/pdf", "mtime": "2026-07-29 02:52:01", "datasetid": "document", "fileid": 1146244, "objectid": 324595, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146244", "filename": "Publikasi.pdf" } ], "content": "published", "rev_number": 2, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324595", "format": "text", "eprintid": 32433, "main": "Publikasi.pdf", "language": "id", "placement": 8, "pos": 8, "formatdesc": "PUBLIKASI", "docid": 324595 } ], "datestamp": "2026-07-29 02:58:39", "subjects": [ "300.330.338" ], "eprint_status": "archive", "creators": [ { "name": { "family": "Pratama", "honourific": null, "lineage": null, "given": "Muhammad Rifqi" }, "nim": "21.92.0325" } ], "userid": 12, "date_type": "published", "eprintid": 32433, "title": "STRATEGI PENGEMBANGAN USAHA PRODUK RISOLES PADA\r\nBISNIS KULINER LOKAL DI KOTA YOGYAKARTA", "lastmod": "2026-07-29 02:58:39", "institution": "Universitas AMIKOM Yogyakarta", "status_changed": "2026-07-29 02:58:39", "thesis_type": "bachelor", "metadata_visibility": "show", "keywords": "Risol Premium, Analisis SWOT, Business Model Canvas, MongumiFood, SWOT Analysis.", "dir": "disk0\/00\/03\/24\/33", "abstract": "MongumiFood adalah usaha mikro kecil menengah (UMKM) yang bergerak di bidang\r\nkuliner dengan fokus pada produksi dan penjualan risol premium. Usaha ini berkomitmen\r\nuntuk menyediakan risol berkualitas tinggi dengan bahan-bahan segar, sehat, dan tanpa\r\npengawet, yang ditujukan untuk semua kalangan. \r\nUsaha ini terletak di Pasar Kolombo Jalan jakal KM 7, MongumiFood memproduksi\r\nberbagai varian risol, termasuk rasa klasik seperti daging asap keju, ragout ayam, dan varian\r\ninovatif seperti risol cokelat pisang. Produk MongumiFood dikenal karena cita rasanya yang\r\nlezat, kulit risol yang renyah, dan isi yang melimpah. \r\nStrategi pemasaran MongumiFood memanfaatkan media sosial seperti Instagram,\r\nWhatsApp, dan marketplace online untuk mempromosikan produk dan menjangkau lebih\r\nbanyak pelanggan. Sistem pre-order digunakan untuk memastikan kualitas produk tetap\r\nterjaga dan meminimalkan limbah. \r\nDalam pengembangannya, MongumiFood menggunakan analisis SWOT untuk\r\nmengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi, serta pendekatan\r\nBusiness Model Canvas (BMC) untuk merancang strategi bisnis yang berkelanjutan. Dengan\r\npendekatan ini, MongumiFood mampu terus meningkatkan kualitas produk, memperluas\r\njangkauan pasar, dan menciptakan nilai tambah bagi pelanggan. \r\nVisi MongumiFood adalah menjadi brand risol lokal terkemuka yang dikenal karena\r\nkualitas dan inovasi. Dengan strategi yang tepat, usaha ini berkomitmen untuk memberikan\r\nkontribusi pada perekonomian lokal melalui pemberdayaan komunitas dan pengembangan\r\nproduk yang kompetitif.", "divisions": [ "KWU" ] }