{ "eprintid": 32430, "title": "{JALUR NON REGULER - INTERNSHIP} TATA KELOLA KEHUMASAN DALAM MEMPRODUKSI KONTEN\r\nISTANA KEPRESIDENAN YOGYAKARTA", "lastmod": "2026-07-29 02:43:31", "institution": "Universitas AMIKOM Yogyakarta", "creators": [ { "nim": "22.96.3362", "name": { "lineage": null, "honourific": null, "family": "Bisawamila", "given": "Sayu Farrah" } } ], "userid": 12, "date_type": "published", "thesis_type": "bachelor", "metadata_visibility": "show", "keywords": "Tata Kelola Kehumasan, Produksi Konten, Humas Pemerintah, POAC,\r\nIstana Kepresidenan Yogyakarta, Public Relations Governance, Content Production, Government Public\r\nRelations, Yogyakarta Presidential Palace.", "abstract": "Produksi konten dalam praktik kehumasan pemerintah merupakan bagian penting\r\ndari pengelolaan komunikasi publik, khususnya melalui pemanfaatan media sosial\r\nsebagai sarana publikasi kegiatan kelembagaan. Di lingkungan lembaga\r\nkenegaraan, proses produksi konten tidak hanya menuntut kreativitas, tetapi juga\r\nmemerlukan tata kelola kehumasan yang terarah agar setiap konten yang\r\ndipublikasikan tetap akurat, sesuai kebijakan, dan berada dalam kendali institusi.\r\nPenelitian ini bertujuan untuk memahami tata kelola kehumasan dalam\r\nmemproduksi konten di Istana Kepresidenan Yogyakarta. Fokus penelitian\r\ndiarahkan pada proses internal produksi konten yang dianalisis menggunakan\r\nmodel manajemen POAC (Planning, Organizing, Actuating, Controlling) sebagai\r\nkerangka analisis. Penelitian ini menggunakan metode deskriptif kualitatif dengan\r\nteknik pengumpulan data melalui wawancara mendalam, observasi, dan\r\ndokumentasi. Hasil penelitian menunjukkan bahwa tata kelola kehumasan dalam\r\nmemproduksi konten di Istana Kepresidenan Yogyakarta dijalankan melalui alur \r\nkerja yang terstruktur tetapi tetap fleksibel. Perencanaan dilakukan melalui\r\npenentuan ide dan tema berdasarkan nomenklatur resmi, arahan pimpinan, etika\r\nkomunikasi publik, serta pertimbangan waktu publikasi. Pengorganisasian ditandai\r\ndengan pembagian tugas yang adaptif dan terbentuknya kesepahaman kerja, di\r\nmana keterbatasan sumber daya manusia mendorong penerapan pola kerja\r\nmultitugas. Pelaksanaan produksi konten menyesuaikan kondisi lapangan dengan\r\ntetap mematuhi ketentuan protokoler. Sementara itu, pengendalian dilakukan secara\r\nberlapis melalui pengecekan, revisi, persetujuan pimpinan, serta evaluasi\r\npascapublikasi. Keseluruhan proses tersebut menunjukkan bahwa tata kelola\r\nkehumasan berperan penting dalam memastikan produksi konten berjalan secara\r\nsistematis, terarah, dan sesuai dengan karakter institusi kenegaraan.", "divisions": [ "ik" ], "dir": "disk0\/00\/03\/24\/30", "status_changed": "2026-07-29 02:43:31", "type": "thesis", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32430", "thesis_name": "skripsi", "date": "2026-03-02", "department": "Fakultas Ekonomi & Sosial", "contributors": [ { "name": { "given": "Rufki Ade", "honourific": null, "lineage": null, "family": "Vinanda" } } ], "documents": [ { "docid": 324563, "formatdesc": "COVER-ABSTRAK", "pos": 1, "placement": 1, "language": "id", "eprintid": 32430, "main": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324563", "format": "text", "rev_number": 2, "content": "published", "security": "public", "files": [ { "mtime": "2026-07-29 02:37:11", "mime_type": "application\/pdf", "datasetid": "document", "hash": "c537eb72ddf7dcffce4e9b48f71bcc39", "hash_type": "MD5", "filesize": 2170071, "filename": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146158", "objectid": 324563, "fileid": 1146158 } ], "mime_type": "application\/pdf" }, { "content": "published", "security": "public", "files": [ { "mime_type": "application\/pdf", "mtime": "2026-07-29 02:37:13", "datasetid": "document", "hash": "19d441e1fcf4e0d9f967a086792744b5", "hash_type": "MD5", "filesize": 375999, "filename": "BAB I.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146161", "objectid": 324564, "fileid": 1146161 } ], "mime_type": "application\/pdf", "rev_number": 2, "language": "id", "main": "BAB I.pdf", "eprintid": 32430, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324564", "format": "text", "formatdesc": "BAB I", "docid": 324564, "placement": 2, "pos": 2 }, { "pos": 3, "placement": 3, "formatdesc": "BAB II", "docid": 324565, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324565", "format": "text", "main": "BAB II.pdf", "eprintid": 32430, "language": "id", "rev_number": 2, "mime_type": "application\/pdf", "security": "validuser", "files": [ { "objectid": 324565, "fileid": 1146163, "filename": "BAB II.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146163", "hash_type": "MD5", "filesize": 477161, "hash": "6d107a5a7962d0de30a9e342784fabfd", "datasetid": "document", "mtime": "2026-07-29 02:37:15", "mime_type": "application\/pdf" } ], "content": "published" }, { "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324566", "main": "BAB III.pdf", "eprintid": 32430, "language": "id", "placement": 4, "pos": 4, "formatdesc": "BAB III", "docid": 324566, "mime_type": "application\/pdf", "files": [ { "fileid": 1146165, "objectid": 324566, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146165", "filename": "BAB III.pdf", "filesize": 476713, "hash_type": "MD5", "hash": "79e67904d2a48e27f7690a1babbec692", "datasetid": "document", "mtime": "2026-07-29 02:37:18", "mime_type": "application\/pdf" } ], "security": "validuser", "content": "published", "rev_number": 2 }, { "security": "validuser", "files": [ { "mime_type": "application\/pdf", "mtime": "2026-07-29 02:37:21", "datasetid": "document", "hash": "3237cc021bd8646348477773558e6811", "hash_type": "MD5", "filesize": 2002976, "filename": "BAB IV.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146167", "objectid": 324567, "fileid": 1146167 } ], "mime_type": "application\/pdf", "content": "published", "rev_number": 2, "eprintid": 32430, "main": "BAB IV.pdf", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324567", "language": "id", "docid": 324567, "formatdesc": "BAB IV", "pos": 5, "placement": 5 }, { "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324568", "main": "BAB V.pdf", "eprintid": 32430, "language": "id", "placement": 6, "pos": 6, "formatdesc": "BAB V", "docid": 324568, "mime_type": "application\/pdf", "files": [ { "mime_type": "application\/pdf", "mtime": "2026-07-29 02:37:23", "datasetid": "document", "hash": "471ffeca8497b039740324a41882475c", "hash_type": "MD5", "filesize": 109476, "filename": "BAB V.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146169", "objectid": 324568, "fileid": 1146169 } ], "security": "public", "content": "published", "rev_number": 2 }, { "rev_number": 2, "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146171", "filename": "Daftar Pustaka dan Lampiran.pdf", "fileid": 1146171, "objectid": 324569, "datasetid": "document", "mtime": "2026-07-29 02:37:26", "mime_type": "application\/pdf", "filesize": 1302822, "hash_type": "MD5", "hash": "bc9c14444886c499bb4f3153e7ac8a5a" } ], "security": "validuser", "content": "published", "placement": 7, "pos": 7, "formatdesc": "DAFTAR PUSTAKA - 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