<mets:mets OBJID="eprint_32428" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T15:31:13Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32428_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIST} PENERAPAN TEKNIK COLOR GRADING DALAM PEMBUATAN&#13;
IKLAN KOMERSIAL “A TALE AT MY FINGERTIPS” ROYAL JEWELRY</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rayhan Rachman</mods:namePart><mods:namePart type="family">Hakim</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Industri kerajinan perak di Kotagede menghadapi tantangan besar di era &#13;
digital, khususnya dalam hal promosi visual yang mampu bersaing di ruang media&#13;
modern. Penelitian ini bertujuan merancang iklan komersial berjudul “A Tale at My&#13;
Fingertips” untuk Royal Jewelry dengan mengombinasikan unsur komedi ringan&#13;
dan estetika elegan sebagai strategi digital branding. Fokus utama penelitian adalah&#13;
penerapan teknik color grading dalam membangun identitas visual serta&#13;
memperkuat nuansa emosional iklan. Proses penciptaan karya diawali dengan tahap&#13;
pra-produksi melalui studi pustaka mengenai efektivitas humor dalam periklanan&#13;
dan survei preferensi audiens terhadap 82 responden. Hasil survei menunjukkan&#13;
bahwa unsur humor menjadi daya tarik utama bagi audiens (59,8%), namun tetap&#13;
diharapkan hadir dalam kemasan visual yang elegan dan mewah (47,6%). Tahap&#13;
pascaproduksi dilakukan menggunakan perangkat lunak DaVinci Resolve Studio&#13;
melalui lima tahapan, yaitu organize node, color space transform, color correction,&#13;
color grading, dan masking. Hasil akhir menampilkan visual dengan gaya&#13;
commercial look yang bersih dan natural. Penerapan color grading terbukti mampu&#13;
menjaga konsistensi visual, memperkuat narasi emosional, serta menonjolkan detail&#13;
produk perhiasan sebagai fokus utama. Melalui perpaduan komedi dan visual&#13;
elegan, iklan ini diharapkan dapat meningkatkan brand awareness Royal Jewelry di&#13;
kalangan audiens digital modern.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-06</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32428"><mets:rightsMD ID="rights_eprint_32428_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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