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      "abstract": "Industri kerajinan perak di Kotagede menghadapi tantangan besar di era \r\ndigital, khususnya dalam hal promosi visual yang mampu bersaing di ruang media\r\nmodern. Penelitian ini bertujuan merancang iklan komersial berjudul “A Tale at My\r\nFingertips” untuk Royal Jewelry dengan mengombinasikan unsur komedi ringan\r\ndan estetika elegan sebagai strategi digital branding. Fokus utama penelitian adalah\r\npenerapan teknik color grading dalam membangun identitas visual serta\r\nmemperkuat nuansa emosional iklan. Proses penciptaan karya diawali dengan tahap\r\npra-produksi melalui studi pustaka mengenai efektivitas humor dalam periklanan\r\ndan survei preferensi audiens terhadap 82 responden. Hasil survei menunjukkan\r\nbahwa unsur humor menjadi daya tarik utama bagi audiens (59,8%), namun tetap\r\ndiharapkan hadir dalam kemasan visual yang elegan dan mewah (47,6%). Tahap\r\npascaproduksi dilakukan menggunakan perangkat lunak DaVinci Resolve Studio\r\nmelalui lima tahapan, yaitu organize node, color space transform, color correction,\r\ncolor grading, dan masking. Hasil akhir menampilkan visual dengan gaya\r\ncommercial look yang bersih dan natural. Penerapan color grading terbukti mampu\r\nmenjaga konsistensi visual, memperkuat narasi emosional, serta menonjolkan detail\r\nproduk perhiasan sebagai fokus utama. Melalui perpaduan komedi dan visual\r\nelegan, iklan ini diharapkan dapat meningkatkan brand awareness Royal Jewelry di\r\nkalangan audiens digital modern.",
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      "title": "{JALUR NON REGULER - SKEMA ARTIST} PENERAPAN TEKNIK COLOR GRADING DALAM PEMBUATAN\r\nIKLAN KOMERSIAL “A TALE AT MY FINGERTIPS” ROYAL JEWELRY",
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