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      "title": "{JALUR NON REGULER - SKEMA VISUAL CONTENT CREATOR} PERANCANGAN ULANG DAN IMPLEMENTASI IDENTITAS\r\nVISUAL KALANDRA DALAM MEMBANGUN BRAND\r\nAWARENESS",
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            "lineage": null,
            "honourific": null,
            "family": "Maharani",
            "given": "Desinta"
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      "keywords": "Identitas visual, brand awareness, kalandra, visual identity.",
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      "abstract": "KALANDRA merupakan platform layanan hukum digital yang dihadirkan Kantor\r\nWilayah Kementerian Hukum Daerah Istimewa Yogyakarta sebagai upaya memfasilitasi\r\nmasyarakat,\r\nkhususnya\r\ndi\r\ndesa,\r\nuntuk\r\nsadar\r\nhukum.\r\nNamun,\r\nidentitas\r\nvisual\r\n\r\nyang\r\ndigunakan\r\nsaat\r\nini\r\nbelum\r\nmemiliki\r\nsistem\r\nvisual\r\nyang\r\nkonsisten,\r\nkurang\r\n\r\nmerepresentasikan\r\nnilai\r\nprofesionalitas\r\nlayanan,\r\nserta\r\nbelum\r\nmampu\r\nmembangun\r\n\r\nkesadaran\r\nmerek\r\nsecara\r\noptimal\r\ndi\r\nmasyarakat\r\nyang\r\nberakibat\r\npada\r\nketidaktahuan\r\n\r\nmasyarakat\r\nterkait\r\nKALANDRA.\r\nKondisi\r\ntersebut\r\nberdampak\r\npada\r\nrendahnya\r\n\r\ntingkat\r\nbrand\r\nawareness\r\nKALANDRA\r\nsebagai\r\nlayanan\r\nhukum\r\ndigital.\r\nBerdasarkan\r\npermasalahan\r\ntersebut,\r\nkarya\r\nini\r\nbertujuan\r\nuntuk\r\nmerancang\r\nulang\r\ndan\r\n\r\nmengimplementasikan\r\nidentitas\r\nvisual\r\nKALANDRA\r\nmelalui\r\npendekatan\r\nDesain\r\n\r\nKomunikasi\r\nVisual\r\ndalam\r\nmembangun\r\nbrand\r\nawareness.\r\nProses\r\nperancangan\r\ndilakukan\r\ndengan\r\nmentransformasikan\r\nnilai\r\nintegritas,\r\nprofesionalitas,\r\ndan\r\naksesibilitas\r\nke\r\ndalam\r\nelemen\r\nvisual\r\nyang\r\norisinal,\r\ndidukung\r\npenerapan\r\nprinsip\r\ndesain\r\nmini-\r\nmalis melalui pemilihan tipografi modern dan palet warna yang membangun rasa \r\naman. Hasil perancangan menghasilkan logo baru berjenis combination mark, yaitu\r\nperpaduan antara simbol dan logotype, yang dipilih merepresentasikan kesan kewibawaan\r\ndan\r\nkepercayaan.\r\nTipografi\r\nyang\r\ndigunakan\r\nmemadukan\r\njenis\r\nserif\r\n\r\ndan\r\nsans serif untuk menghadirkan keseimbangan antara kesan formal, kredibel, dan\r\nmodern. Sementara itu, harmonisasi warna menggunakan skema komplementer\r\nyang menciptakan kontras seimbang, sehingga menghasilkan identitas visual yang\r\ntegas, mudah dikenali, dan tetap komunikatif. Perancangan ini dilengkapi dengan\r\npenyusunan Graphic Standard Manual (GSM) sebagai acuan penerapan identitas\r\nvisual secara konsisten pada berbagai media cetak dan digital, sehingga mampu\r\nmenjadi strategi komunikasi visual yang efektif dalam membangun brand\r\nawareness KALANDRA secara berkelanjutan.",
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      "type": "thesis",
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      "date": "2026-02-23",
      "contributors": [
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          "name": {
            "given": "Sheila Lestari Giza",
            "lineage": null,
            "honourific": null,
            "family": "Pudrianisa"
          }
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      "department": "Fakultas Ekonomi & Sosial",
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