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      "keywords": "Branding Digital, Freytag’s Pyramid, Iklan Komersial, Komedi\r\nElegan, Penyutradaraan, Commercial Advertising Elegant \r\nComedy, Directing.",
      "abstract": "Karya ini diciptakan sebagai media promosi sekaligus branding digital untuk\r\nmeningkatkan daya tarik visibilitas Royal Jewelry di tengah persaingan yang\r\nsemakin kreatif di era digital. Dalam proses penciptaanya, sutradara memegang\r\nperan penting sebagai pengendali utama ide, estetika visual, serta penyampaian\r\npesan melalui bahasa sinematik. Karya ini menggunakan pendekatan\r\npenyutradaraan yang menggabungkan unsur humor ringan dan visual elegan untuk\r\nmenciptakan nuansa segar namun tetap berkelas tanpa mengurangi citra mewah\r\npada produk. Untuk membangun alur cerita yang terstruktur dan menarik, karya ini \r\nmenerapkan Freytag’s Pyramid sebagai kerangka naratif penyutradaraan, yang \r\nmeliputi tahap pengenalan, peningkatan konflik, klimaks, dan penyesalan. Proses\r\npenyutradaraan dilakukan melalui tiga tahapan, yaitu praproduksi, produksi dan\r\npascaproduksi dengan penekanan pada pengembangan karakter, ekspresi, serta\r\nritme komedi yang dikombinasikan dengan tone visual elegan. Hasil akhir karya\r\naudio visual ini tidak hanya berfungsi menjadi media promosi tetapi juga sebagai\r\nkarya aestetitik yang merepresentasikan inovasi dalam penyutradaraan iklan\r\nperhiasaan sekaligus memperkuat brand awareness Royal Jewelry di media social.",
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      "title": "{JALUR NON REGULER - SKEMA ARTIST} FREYTAG’S PYRAMID SEBAGAI KERANGKA PENYUTRADARAAN\r\nKOMEDI DALAM IKLAN KOMERSIAL ROYAL JEWELRY",
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