<mets:mets OBJID="eprint_32391" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T14:35:50Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32391_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>STRATEGI KOMUNIKASI  HOSHIZORA FOUNDATION DALAM&#13;
MENJALIN HUBUNGAN DENGAN MITRA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Pekik Biru</mods:namePart><mods:namePart type="family">Langit</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Hoshizora Foundation merupakan organisasi non-government organization &#13;
(NGO) yang menjalin kerja sama dengan berbagai mitra melalui program sosial di&#13;
bidang pendidikan. Dalam konteks tersebut, strategi komunikasi menjadi elemen&#13;
penting dalam mengelola kemitraan serta menjaga keberlanjutan kerja sama.&#13;
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan&#13;
oleh Hoshizora Foundation dalam menjalin hubungan dengan mitra. Penelitian ini&#13;
menggunakan paradigma konstruktivisme dengan pendekatan kualitatif dan metode&#13;
studi kasus untuk memahami proses komunikasi yang berlangsung dalam praktik&#13;
kemitraan organisasi. Data dikumpulkan melalui wawancara mendalam, observasi,&#13;
dan dokumentasi guna menggambarkan strategi komunikasi yang diterapkan secara&#13;
organisasi. Landasan konseptual penelitian berfokus pada teori strategi komunikasi&#13;
dalam konteks komunikasi organisasi. Hasil penelitian menunjukkan bahwa&#13;
Hoshizora Foundation menerapkan strategi komunikasi yang terstruktur dan adaptif&#13;
melalui pembagian peran komunikator lintas divisi, penyusunan pesan berbasis&#13;
nilai organisasi, serta penyesuaian intensitas dan media komunikasi sesuai dengan&#13;
karakteristik mitra. Strategi tersebut memungkinkan terciptanya kesamaan&#13;
pemahaman, kejelasan tujuan kerja sama, serta pemeliharaan hubungan kemitraan&#13;
dalam jangka panjang. Penelitian ini diharapkan dapat memberikan kontribusi&#13;
akademis dan praktis bagi NGO dalam merancang strategi komunikasi yang efektif&#13;
untuk mengelola kemitraan secara berkelanjutan.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-29</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32391"><mets:rightsMD ID="rights_eprint_32391_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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