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LAMPIRAN", "placement": 7, "pos": 7, "language": "id", "main": "Daftar Pustaka dan Lampiran.pdf", "eprintid": 32391, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324230", "format": "text", "rev_number": 2, "content": "published", "security": "validuser", "files": [ { "objectid": 324230, "fileid": 1145220, "filename": "Daftar Pustaka dan Lampiran.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1145220", "hash_type": "MD5", "filesize": 2017584, "hash": "a5e001a735cdcf023e7b5f97e0e2d451", "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-27 07:09:23" } ], "mime_type": "application\/pdf" }, { "security": "staffonly", "files": [ { "hash_type": "MD5", "filesize": 457436, "hash": "b19962f277ebef5241ee00d5e76a3b63", "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-27 07:09:25", "objectid": 324231, "fileid": 1145222, "filename": "Publikasi.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1145222" } ], "mime_type": "application\/pdf", "content": "published", "rev_number": 2, "main": "Publikasi.pdf", "eprintid": 32391, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324231", "format": "text", "language": "id", "formatdesc": "PUBLIKASI", "docid": 324231, "pos": 8, "placement": 8 } ], "ispublished": "pub", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "full_text_status": "restricted", "rev_number": 14, "institution": "Universitas AMIKOM Yogyakarta", "lastmod": "2026-07-27 07:14:49", "title": "STRATEGI KOMUNIKASI HOSHIZORA FOUNDATION DALAM\r\nMENJALIN HUBUNGAN DENGAN MITRA", "eprintid": 32391, "date_type": "published", "userid": 12, "creators": [ { "name": { "family": "Langit", "honourific": null, "lineage": null, "given": "Pekik Biru" }, "nim": "22.96.2976" } ], "dir": "disk0\/00\/03\/23\/91", "abstract": "Hoshizora Foundation merupakan organisasi non-government organization \r\n(NGO) yang menjalin kerja sama dengan berbagai mitra melalui program sosial di\r\nbidang pendidikan. Dalam konteks tersebut, strategi komunikasi menjadi elemen\r\npenting dalam mengelola kemitraan serta menjaga keberlanjutan kerja sama.\r\nPenelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan\r\noleh Hoshizora Foundation dalam menjalin hubungan dengan mitra. Penelitian ini\r\nmenggunakan paradigma konstruktivisme dengan pendekatan kualitatif dan metode\r\nstudi kasus untuk memahami proses komunikasi yang berlangsung dalam praktik\r\nkemitraan organisasi. Data dikumpulkan melalui wawancara mendalam, observasi,\r\ndan dokumentasi guna menggambarkan strategi komunikasi yang diterapkan secara\r\norganisasi. Landasan konseptual penelitian berfokus pada teori strategi komunikasi\r\ndalam konteks komunikasi organisasi. Hasil penelitian menunjukkan bahwa\r\nHoshizora Foundation menerapkan strategi komunikasi yang terstruktur dan adaptif\r\nmelalui pembagian peran komunikator lintas divisi, penyusunan pesan berbasis\r\nnilai organisasi, serta penyesuaian intensitas dan media komunikasi sesuai dengan\r\nkarakteristik mitra. Strategi tersebut memungkinkan terciptanya kesamaan\r\npemahaman, kejelasan tujuan kerja sama, serta pemeliharaan hubungan kemitraan\r\ndalam jangka panjang. Penelitian ini diharapkan dapat memberikan kontribusi\r\nakademis dan praktis bagi NGO dalam merancang strategi komunikasi yang efektif\r\nuntuk mengelola kemitraan secara berkelanjutan.", "divisions": [ "ik" ], "keywords": "strategi komunikasi, non-government organization, hubungan\r\nkolaboratif, mitra korporasi, Hoshizora Foundation, communication strategy, collaborative\r\nrelationships, corporate partners.", "thesis_type": "bachelor", "metadata_visibility": "show", "status_changed": "2026-07-27 07:14:49" }