<mets:mets OBJID="eprint_32385" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T14:35:33Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32385_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIST} PERANCANGAN DAN IMPLEMENTASI IDENTITAS VISUAL WISATA AIR TERJUN KEDUNG KAYANG KABUPATEN MAGELANG</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad</mods:namePart><mods:namePart type="family">Arrasit</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Wisata Air Terjun Kedung Kayang merupakan destinasi wisata alam yang mengusung keindahan air terjun, panorama pegunungan, serta potensi lokal di Kabupaten Magelang. Namun, Ketiadaan identitas visual membuat karakter destinasi kurang terrepresentasi dan kurang dikenal khalayak luas. Oleh karena itu, perancangan identitas visual tidak sekadar menghadirkan logo, melainkan menjadi instrumen strategis untuk memperkuat citra destinasi melalui implementasi terpadu pada berbagai media promosi. Karya ini bertujuan untuk merancang identitas visual Wisata Air Terjun Kedung Kayang sebagai media promosi, merepresentasikan filosofi destinasi, serta melegalisasi logo melalui pendaftaran Hak Kekayaan Intelektual (HKI). Logo dirancang menggunakan jenis&#13;
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combination mark dengan penggabungan beberapa elemen, meliputi tipografi yang memiliki tingkat keterbacaan tinggi menggunakan font serif dekorakitf yaitu Averia sebagai headline yang dipadukan dengan font sans-serif yaitu Montserrat sebagai sub-headlinenya, Skema warna split complementary memadukan hijau merepresentasikan kesuburan, biru menggambarkan air serta kesejukan, dan coklat menunjukkan kestabilan serta kekuatan alam untuk menghasilkan komposisi yang harmonis dan kontras seimbang. Simbol dua puncak pegunungan, daun, dan aliran air mempertegas karakter alam sekaligus identitas Wisata Air Terjun Kedung Kayang. Untuk menjaga konsistensi penerapan identitas visual disusun Graphic Standard Manual sebagai pedoman penggunaan logo pada berbagai media promosi, meliputi media cetak seperti banner, leaflet, kartu nama, kop surat, dan buku tamu, serta merchandise berupa kaos, sandal, payung, stiker, dan kemasan kopi. Dengan adanya identitas visual, destinasi memiliki wajah dan sistem komunikasi yang jelas. Harapannya, meningkat brand awareness, citra destinasi semakin kuat, dan minat kunjungan wisatawan bertambah.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-20</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32385"><mets:rightsMD ID="rights_eprint_32385_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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