<mets:mets OBJID="eprint_32379" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T15:32:00Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32379_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIST} PERAN SUTRADARA DALAM MENINGKATKAN BRAND&#13;
AWARENESS PERUSAHAAN MELALUI VIDEO COMPANY&#13;
PROFILE PT AGRICOLA NUSANTARA BARAMINERAL</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Angelia Maharani</mods:namePart><mods:namePart type="family">Wiraputeri</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Tujuan penelitian ini adalah untuk mengetahui bagaimana peran sutradara dalam&#13;
mengarahkan proses kreatif pembuatan video company profile sebagai media komunikasi&#13;
visual dalam upaya meningkatkan brand awareness perusahaan. Penelitian ini menggunakan&#13;
metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi,&#13;
dan dokumentasi. Hasil penelitian menunjukkan bahwa sutradara memiliki peran penting&#13;
dalam setiap tahap produksi, mulai dari menentukan konsep visual dan narasi, mengarahkan&#13;
proses pengambilan gambar, hingga memastikan hasil akhir video mampu menampilkan citra&#13;
dan nilai perusahaan secara konsisten. Dengan demikian, sutradara tidak hanya berperan&#13;
sebagai pengarah teknis, tetapi juga sebagai komunikator kreatif yang berkontribusi dalam&#13;
membangun brand awareness PT Agricola Nusantara Baramineral melalui media audio-visual.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-25</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32379"><mets:rightsMD ID="rights_eprint_32379_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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