{
      "title": "{JALUR NON REGULER - SKEMA ARTIST} PERAN SUTRADARA DALAM MENINGKATKAN BRAND\r\nAWARENESS PERUSAHAAN MELALUI VIDEO COMPANY\r\nPROFILE PT AGRICOLA NUSANTARA BARAMINERAL",
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          "name": {
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      "keywords": "Peran sutradara, brand awareness, video company profile, komunikasi visual,\r\nPT Agricola Nusantara Baramineral, director’s role, company profile video, visual communication.",
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      "abstract": "Tujuan penelitian ini adalah untuk mengetahui bagaimana peran sutradara dalam\r\nmengarahkan proses kreatif pembuatan video company profile sebagai media komunikasi\r\nvisual dalam upaya meningkatkan brand awareness perusahaan. Penelitian ini menggunakan\r\nmetode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi,\r\ndan dokumentasi. Hasil penelitian menunjukkan bahwa sutradara memiliki peran penting\r\ndalam setiap tahap produksi, mulai dari menentukan konsep visual dan narasi, mengarahkan\r\nproses pengambilan gambar, hingga memastikan hasil akhir video mampu menampilkan citra\r\ndan nilai perusahaan secara konsisten. Dengan demikian, sutradara tidak hanya berperan\r\nsebagai pengarah teknis, tetapi juga sebagai komunikator kreatif yang berkontribusi dalam\r\nmembangun brand awareness PT Agricola Nusantara Baramineral melalui media audio-visual.",
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      "type": "thesis",
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      "date": "2026-02-25",
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          "name": {
            "given": "Wajar",
            "honourific": null,
            "lineage": null,
            "family": "Bimantoro"
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      "department": "Fakultas Ekonomi & Sosial",
      "subjects": [
        "300.300.302"
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