<mets:mets OBJID="eprint_32378" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T14:36:05Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32378_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGILER - SKEMA ARTIST} PENERAPAN TEKNIK SINEMATOGRAFI DALAM&#13;
PENYAMPAIAN PESAN VISUAL IKLAN KOMERSIAL “A&#13;
TALE AT MY FINGERTIPS” ROYAL JEWELRY</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Za’im</mods:namePart><mods:namePart type="family">Muthahari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Karya video iklan komersial ini merupakan luaran kegiatan pengabdian&#13;
masyarakat Pemberdayaan Mitra Usaha Produk Unggulan Daerah (PM-UPUD)&#13;
tahun 2025 oleh dosen dan mahasiswa Universitas Amikom Yogyakarta yang&#13;
berkolaborasi dengan mitra Royal Jewelry di Kotagede, Yogyakarta. Karya ini&#13;
diciptakan sebagai media promosi sekaligus branding digital untuk meningkatkan&#13;
daya tarik visibilitas Royal Jewelry di tengah persaingan yang semakin kreatif.&#13;
Kegiatan dilakukan mulai bulan Juni hingga November 2025. Program tersebut&#13;
memberikan ruang bagi mahasiswa untuk berkarya dengan mitra Royal Jewelry,&#13;
salah satunya adalah pembuatan iklan komersial “A Tale at My Fingertips”. Dalam&#13;
produksi iklan tersebut, penulis berposisi sebagai Director of Photography, penulis&#13;
mengerjakan tugasnya mulai dari praproduksi hingga pascaproduksi. Kegiatan&#13;
pengabdian masyarakat dan produksi iklan audio visual ini akan menjadi&#13;
pengalaman untuk mengasah keterampilan dan meningkatkan wawasan penulis.&#13;
Hasil dari penerapan teknik sinematografi menggunakan teori Brodwell &amp;&#13;
Thompson pada pembuatan iklan audio visual mampu meningkatkan daya tarik&#13;
estetika, memperkuat pesan emosional, dan membangun citra profesional terhadap&#13;
merek Royal Jewelry.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-06</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32378"><mets:rightsMD ID="rights_eprint_32378_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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