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      "abstract": "Penelitian ini membahas dampak kebijakan Carbon Border Adjustment Mechanism\r\n(CBAM) Uni Eropa terhadap penjualan BYD China sebagai salah satu produsen\r\nkendaraan listrik (electric vehicle\/EV) terbesar di dunia. CBAM merupakan\r\nkebijakan perdagangan berbasis lingkungan yang dirancang untuk mencegah\r\nfenomena carbon leakage dengan mengenakan penyesuaian biaya karbon terhadap\r\nproduk impor berintensitas emisi tinggi. Dalam praktiknya, kebijakan ini berpotensi\r\nmemengaruhi daya saing produk dari negara non-Uni Eropa, termasuk China, yang\r\nmasih memiliki intensitas emisi listrik relatif tinggi. Penelitian ini menggunakan\r\npendekatan kualitatif deskriptif-analitis dengan teknik pengumpulan data melalui\r\nstudi kepustakaan. Kerangka analisis yang digunakan adalah teori proteksionisme\r\ndan teori dynamic capabilities. Data diperoleh dari jurnal ilmiah, laporan organisasi\r\ninternasional, dokumen kebijakan Uni Eropa, serta laporan industri yang relevan\r\ndengan sektor kendaraan listrik. Hasil penelitian menunjukkan bahwa CBAM\r\nberfungsi sebagai bentuk proteksionisme lingkungan yang secara struktural\r\nmeningkatkan biaya ekspor kendaraan listrik China ke pasar Eropa. Tingginya\r\nemisi karbon tertanam dalam proses produksi BYD menyebabkan penurunan daya\r\nsaing harga dan berimplikasi pada penurunan volume penjualan dalam jangka\r\npendek. Namun demikian, melalui perspektif teori dynamic capabilities, BYD tidak\r\ndiposisikan sebagai aktor pasif. Perusahaan ini menunjukkan kemampuan adaptasi\r\nstrategis melalui identifikasi ancaman regulatif, relokasi fasilitas produksi ke Eropa,\r\nserta upaya dekarbonisasi rantai pasok. Penelitian ini menyimpulkan bahwa\r\nmeskipun CBAM memberikan tekanan signifikan terhadap penjualan BYD China\r\ndi pasar Eropa, kebijakan tersebut juga mendorong transformasi strategis\r\nperusahaan. Dalam jangka panjang, kemampuan adaptasi dinamis BYD berpotensi\r\nmemungkinkan perusahaan untuk mempertahankan daya saing dalam industri\r\nkendaraan listrik global.",
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      "keywords": "Carbon Border Adjustment Mechanism, proteksionisme lingkungan,\r\nkendaraan listrik, BYD China, dynamic capabilities, environmental protectionism,\r\nelectric vehicles.",
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      "title": "DAMPAK KEBIJAKAN PROTEKSIONISME CARBON BORDER\r\nADJUSTMENT MECHANISM TERHADAP PENJUALAN BUILD YOUR\r\nDREAM (BYD) CHINA",
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