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      "abstract": "Video company profile merupakan media informasi yang berfungsi\r\nmemperkenalkan identitas dan citra perusahaan secara visual kepada masyarakat\r\nmaupun calon mitra bisnis. PT Karang Mas Innotek sebagai perusahaan yang\r\nbergerak di bidang manufaktur logam memerlukan media promosi yang menarik\r\nagar dapat meningkatkan kepercayaan pelanggan serta memperkuat citra\r\nprofesional perusahaan. Namun, media promosi yang dimiliki sebelumnya masih\r\nterbatas pada bentuk teks dan gambar sehingga kurang mampu menggambarkan\r\nproses kerja dan suasana perusahaan secara menarik. Permasalahan ini\r\nmenimbulkan kebutuhan akan video profil perusahaan yang lebih dimengerti\r\ndengan tampilan visual yang sinematik dan realistis.\r\nMetode penelitian yang digunakan dalam pembuatan video company\r\nprofile ini adalah Multimedia Development Life Cycle (MDLC), yang meliputi\r\ntahap concept, design, material collecting, assembly, testing, dan distribution.\r\nTahapan tersebut diterapkan secara sistematis untuk menghasilkan karya video\r\ndengan gaya cinematic dan liveshoot, sehingga setiap proses produksi mulai dari\r\npengambilan gambar, pencahayaan, komposisi, hingga penyuntingan dapat\r\nterencana dan terarah sesuai dengan kebutuhan promosi perusahaan.\r\nHasil penelitian menunjukkan bahwa video company profile yang\r\ndihasilkan memperoleh penilaian 84,9% (kategori “Sangat Baik”) berdasarkan\r\nhasil kuesioner responden umum, serta 72% (kategori “Baik”) berdasarkan hasil\r\nevaluasi ahli videografi. Hal ini membuktikan bahwa penerapan teknik cinematic\r\ndan liveshoot berhasil meningkatkan kualitas tampilan visual dan efektivitas\r\npenyampaian informasi perusahaan. Video ini dapat dimanfaatkan oleh PT\r\nKarang Mas Innotek sebagai media promosi, branding, dan publikasi perusahaan,\r\nserta menjadi referensi bagi pengembang multimedia dalam pembuatan video\r\npromosi sejenis di masa mendatang.",
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