<mets:mets OBJID="eprint_32317" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-01T11:01:59Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32317_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PERANCANGAN VIDEO PROMOSI BARBERLIVE&#13;
BARBERSHOP MENGGUNAKAN TEKNIK CLOSE-UP  DAN&#13;
DETAIL SHOT</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Chaerul</mods:namePart><mods:namePart type="family">Azmi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan media sosial sebagai sarana pemasaran digital menuntut&#13;
pelaku usaha untuk menyajikan konten promosi yang menarik dan mampu&#13;
menonjolkan kualitas layanan secara visual. Barberlive Barbershop sebagai usaha&#13;
jasa potong rambut pria membutuhkan media promosi yang mampu&#13;
memperlihatkan presisi pengerjaan, detail layanan, serta pengalaman pelanggan&#13;
secara lebih profesional. Permasalahan yang dihadapi adalah bagaimana merancang&#13;
dan memproduksi video promosi dengan pendekatan sinematografi yang efektif&#13;
untuk meningkatkan daya tarik dan engagement audiens di platform Instagram.&#13;
Penelitian ini menggunakan metode deskriptif dengan pendekatan praktik&#13;
perancangan dan produksi karya. Tahapan penelitian meliputi identifikasi&#13;
kebutuhan, analisis referensi, penyusunan storyboard dan naskah, proses produksi&#13;
dengan penerapan teknik close-up  dan detail shot , serta pascaproduksi meliputi&#13;
editing, color grading, dan audio enhancement. Evaluasi dilakukan menggunakan&#13;
data kuantitatif dari Instagram Insight dan wawancara kualitatif dengan pemilik&#13;
usaha untuk mengukur efektivitas konten.&#13;
Hasil penelitian menunjukkan bahwa video promosi berdurasi 1 menit 5&#13;
detik berhasil diproduksi dengan dominasi teknik close-up  dan detail shot  yang&#13;
mampu menonjolkan kualitas dan pengalaman jasa. Video memperoleh&#13;
engagement rate sebesar 6,24% (kategori sangat baik) serta menjangkau target&#13;
audiens utama laki-laki usia 18–34 tahun. Penelitian ini berkontribusi sebagai&#13;
referensi strategi promosi visual bagi UMKM jasa, khususnya barbershop, dalam&#13;
memanfaatkan media sosial secara lebih efektif.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:classification authority="lcc">650 Manajemen dan layanan tambahan</mods:classification><mods:classification authority="lcc">777 Sinematografi dan videografi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-25</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32317"><mets:rightsMD ID="rights_eprint_32317_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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