{ "institution": "Universitas AMIKOM Yogyakarta", "abstract": "Perkembangan media sosial sebagai sarana pemasaran digital menuntut\r\npelaku usaha untuk menyajikan konten promosi yang menarik dan mampu\r\nmenonjolkan kualitas layanan secara visual. Barberlive Barbershop sebagai usaha\r\njasa potong rambut pria membutuhkan media promosi yang mampu\r\nmemperlihatkan presisi pengerjaan, detail layanan, serta pengalaman pelanggan\r\nsecara lebih profesional. Permasalahan yang dihadapi adalah bagaimana merancang\r\ndan memproduksi video promosi dengan pendekatan sinematografi yang efektif\r\nuntuk meningkatkan daya tarik dan engagement audiens di platform Instagram.\r\nPenelitian ini menggunakan metode deskriptif dengan pendekatan praktik\r\nperancangan dan produksi karya. Tahapan penelitian meliputi identifikasi\r\nkebutuhan, analisis referensi, penyusunan storyboard dan naskah, proses produksi\r\ndengan penerapan teknik close-up dan detail shot , serta pascaproduksi meliputi\r\nediting, color grading, dan audio enhancement. Evaluasi dilakukan menggunakan\r\ndata kuantitatif dari Instagram Insight dan wawancara kualitatif dengan pemilik\r\nusaha untuk mengukur efektivitas konten.\r\nHasil penelitian menunjukkan bahwa video promosi berdurasi 1 menit 5\r\ndetik berhasil diproduksi dengan dominasi teknik close-up dan detail shot yang\r\nmampu menonjolkan kualitas dan pengalaman jasa. Video memperoleh\r\nengagement rate sebesar 6,24% (kategori sangat baik) serta menjangkau target\r\naudiens utama laki-laki usia 18–34 tahun. Penelitian ini berkontribusi sebagai\r\nreferensi strategi promosi visual bagi UMKM jasa, khususnya barbershop, dalam\r\nmemanfaatkan media sosial secara lebih efektif.", "title": "PERANCANGAN VIDEO PROMOSI BARBERLIVE\r\nBARBERSHOP MENGGUNAKAN TEKNIK CLOSE-UP DAN\r\nDETAIL SHOT", "dir": "disk0\/00\/03\/23\/17", "metadata_visibility": "show", "creators": [ { "name": { "lineage": null, "given": "Chaerul", "honourific": null, "family": "Azmi" }, "nim": "21.11.4228" } ], "subjects": [ "000.000.000A", "600.650.650A", "700.770.777" ], "eprint_status": "archive", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "divisions": [ "if" ], "thesis_name": "skripsi", "eprintid": 32317, "contributors": [ { "name": { "given": "Bayu", "lineage": null, "honourific": null, "family": "Setiaji" } } ], "userid": 12, "documents": [ { "rev_number": 2, "format": "text", "eprintid": 32317, "security": "public", "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143412", "filename": "COVER.pdf", "filesize": 1427948, "datasetid": "document", "mime_type": "application\/pdf", "objectid": 323596, "hash": "d93b608a3a556e1868dbcd3f02578c34", "hash_type": "MD5", "mtime": "2026-07-23 01:42:28", "fileid": 1143412 } ], "content": "published", "language": "id", "formatdesc": "COVER - ABSTRAK", "pos": 1, "placement": 1, "main": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323596", "docid": 323596 }, { "rev_number": 2, "format": "text", "security": "public", "eprintid": 32317, "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143414", "filename": "BAB I.pdf", "filesize": 224120, "fileid": 1143414, "datasetid": "document", "mime_type": "application\/pdf", "objectid": 323597, "hash_type": "MD5", "hash": "b175dfe57415c1b889ba1834ca1dbd8f", "mtime": "2026-07-23 01:43:25" } ], "mime_type": "application\/pdf", "content": "published", "language": "id", "formatdesc": "BAB I", "pos": 2, "placement": 2, "main": "BAB I.pdf", "docid": 323597, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323597" }, { "pos": 3, "main": "BAB II.pdf", "placement": 3, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323598", "docid": 323598, "format": "text", "rev_number": 2, "eprintid": 32317, "security": "validuser", "mime_type": "application\/pdf", "files": [ { "filename": "BAB II.pdf", "filesize": 259637, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143416", "hash_type": "MD5", "hash": "a0bd42be3d32588b11b426bb5beb8554", "mtime": "2026-07-23 01:43:29", "datasetid": "document", "mime_type": "application\/pdf", "objectid": 323598, "fileid": 1143416 } ], "content": "published", "language": "id", "formatdesc": "BAB II" }, { "formatdesc": "BAB III", "content": "published", "language": "id", "security": "validuser", "eprintid": 32317, "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143418", "filename": "BAB III.pdf", "filesize": 692682, "fileid": 1143418, "mime_type": "application\/pdf", "datasetid": "document", "objectid": 323599, "hash": "8556a83cae8d10cbdfc2631536aa6a8a", "hash_type": "MD5", "mtime": "2026-07-23 01:43:32" } ], "rev_number": 2, "format": "text", "docid": 323599, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323599", "main": "BAB III.pdf", "placement": 4, "pos": 4 }, { "pos": 5, "docid": 323600, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323600", "main": "BAB IV.pdf", "placement": 5, "mime_type": "application\/pdf", "files": [ { "hash_type": "MD5", "hash": "b9d60a66fb95f0302b94b5b9c59cebc9", "mtime": "2026-07-23 01:43:46", "datasetid": "document", "mime_type": "application\/pdf", "objectid": 323600, "fileid": 1143420, "filesize": 943191, "filename": "BAB IV.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143420" } ], "security": "validuser", "eprintid": 32317, "format": "text", "rev_number": 2, "formatdesc": "BAB IV", "language": "id", "content": "published" }, { "pos": 6, "placement": 6, "main": "BAB V.pdf", "docid": 323601, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323601", "rev_number": 2, "format": "text", "eprintid": 32317, "security": "public", "files": [ { "fileid": 1143422, "hash_type": "MD5", "hash": "5723f65eedb0fb307f5d009ff70bbe83", "mtime": "2026-07-23 01:43:48", "mime_type": "application\/pdf", "datasetid": "document", "objectid": 323601, "filename": "BAB V.pdf", "filesize": 85212, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143422" } ], "mime_type": "application\/pdf", "content": "published", "language": "id", "formatdesc": "BAB V" }, { "format": "text", "rev_number": 2, "security": "validuser", "eprintid": 32317, "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143424", "filename": "Daftar Pustaka dan Lampiran.pdf", "filesize": 158154, "mime_type": "application\/pdf", "datasetid": "document", "objectid": 323602, "hash": "2b756640462a3aa4fcabfbc8ea95e7b2", "hash_type": "MD5", "mtime": "2026-07-23 01:43:55", "fileid": 1143424 } ], "content": "published", "language": "id", "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "pos": 7, "main": "Daftar Pustaka dan Lampiran.pdf", "placement": 7, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323602", "docid": 323602 }, { "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1143426", "filename": "Publikasi.pdf", "filesize": 549111, "datasetid": "document", "mime_type": "application\/pdf", "objectid": 323603, "hash": "6123921407786cfd96281e80646c69dd", "hash_type": "MD5", "mtime": "2026-07-23 01:43:57", "fileid": 1143426 } ], "eprintid": 32317, "security": "staffonly", "rev_number": 2, "format": "text", "formatdesc": "PUBLIKASI", "language": "id", "content": "published", "pos": 8, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/323603", "docid": 323603, "placement": 8, "main": "Publikasi.pdf" } ], "lastmod": "2026-07-23 02:00:31", "datestamp": "2026-07-23 02:00:31", "keywords": "Video promosi, Close-up, Detail shot, Digital marketing,\r\nBarbershop, Promotional Video.", "full_text_status": "restricted", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32317", "date_type": "published", "thesis_type": "bachelor", "department": "Fakultas Ilmu Komputer", "date": "2026-02-25", "type": "thesis", "status_changed": "2026-07-23 02:00:31", "ispublished": "pub", "rev_number": 17 }