<mets:mets OBJID="eprint_32296" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:52Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32296_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{SKEMA ENTERPRENEUR – BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AL-NAJAH1.ID&#13;
MELALUI MEDIA E-COMMERCE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Qotrun Nad</mods:namePart><mods:namePart type="family">Arista</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Suplemen kesehatan merujuk pada produk yang dikonsumsi untuk menjaga,&#13;
meningkatkan, dan mendukung kesehatan fisik. Daya tarik suplemen kesehatan&#13;
ditentukan oleh manfaat yang dirasakan konsumen, serta keamanan dan kualitas&#13;
produk. Minat konsumen diukur dari kepuasan mereka terhadap produk dan&#13;
persepsi mereka tentang efektivitasnya. AL-NAJAH1.ID merupakan bisnis yang&#13;
menyediakan produk suplemen kesehatan, produk perawatan pribadi, produk&#13;
kecantikan, dan beberapa produk rumah tangga yang aman dan berkualitas tinggi.&#13;
Marketplace adalah platform untuk memasarkan barang secara online yang&#13;
menghubungkan penjual dan pembeli. Penelitian ini bertujuan untuk menganalisis&#13;
strategi pengembangan bisnis AL-NAJAH1.ID menggunakan pendekatan Business&#13;
Model Canvas (BMC) dan melalui media online. Data dikumpulkan melalui&#13;
observasi dan dokumentasi. Data yang dikumpulkan dianalisis menggunakan&#13;
analisis SWOT dan hasilnya diuraikan menjadi sembilan elemen Business Model&#13;
Canvas. Hasil penelitian menunjukkan bahwa strategi bisnis dari pemetaan&#13;
Business Model Canvas cukup tepat, karena setiap elemen saling mendukung untuk&#13;
meningkatkan pendapatan, AL-NAJAH1.ID akan melakukan pengembangan&#13;
pemasaran digital dengan menggunakan sosial media Whatsapp, Instagram,&#13;
Facebook, dan Tiktok berupa konten foto dan video. Serta menambah platform&#13;
penjualan seperti Lazada dan Tiktok Shop.</mods:abstract><mods:classification authority="lcc">657 Akuntansi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-03</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32296"><mets:rightsMD ID="rights_eprint_32296_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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