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"status_changed": "2026-07-22 02:55:14", "divisions": [ "aknt" ], "abstract": "Suplemen kesehatan merujuk pada produk yang dikonsumsi untuk menjaga,\r\nmeningkatkan, dan mendukung kesehatan fisik. Daya tarik suplemen kesehatan\r\nditentukan oleh manfaat yang dirasakan konsumen, serta keamanan dan kualitas\r\nproduk. Minat konsumen diukur dari kepuasan mereka terhadap produk dan\r\npersepsi mereka tentang efektivitasnya. AL-NAJAH1.ID merupakan bisnis yang\r\nmenyediakan produk suplemen kesehatan, produk perawatan pribadi, produk\r\nkecantikan, dan beberapa produk rumah tangga yang aman dan berkualitas tinggi.\r\nMarketplace adalah platform untuk memasarkan barang secara online yang\r\nmenghubungkan penjual dan pembeli. Penelitian ini bertujuan untuk menganalisis\r\nstrategi pengembangan bisnis AL-NAJAH1.ID menggunakan pendekatan Business\r\nModel Canvas (BMC) dan melalui media online. Data dikumpulkan melalui\r\nobservasi dan dokumentasi. Data yang dikumpulkan dianalisis menggunakan\r\nanalisis SWOT dan hasilnya diuraikan menjadi sembilan elemen Business Model\r\nCanvas. Hasil penelitian menunjukkan bahwa strategi bisnis dari pemetaan\r\nBusiness Model Canvas cukup tepat, karena setiap elemen saling mendukung untuk\r\nmeningkatkan pendapatan, AL-NAJAH1.ID akan melakukan pengembangan\r\npemasaran digital dengan menggunakan sosial media Whatsapp, Instagram,\r\nFacebook, dan Tiktok berupa konten foto dan video. Serta menambah platform\r\npenjualan seperti Lazada dan Tiktok Shop.", "dir": "disk0\/00\/03\/22\/96", "keywords": "Strategi Pengembangan Bisnis, Business Model Canvas (BMC),\r\nMedia Online, Rencana Keuangan, Business Development Strategy, Business Model Canvas (BMC), Online\r\nMedia, Financial Plan.", "thesis_type": "bachelor", "metadata_visibility": "show", "date_type": "published", "userid": 12, "creators": [ { "nim": "21.93.0275", "name": { "given": "Qotrun Nad", "honourific": null, "lineage": null, "family": "Arista" } } ], "institution": "Universitas AMIKOM Yogyakarta", "title": "{SKEMA ENTERPRENEUR – BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AL-NAJAH1.ID\r\nMELALUI MEDIA E-COMMERCE", "lastmod": "2026-07-22 02:55:14", "eprintid": 32296 }