<mets:mets OBJID="eprint_32266" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-01T11:02:01Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32266_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENERAPAN KONSEP VISUAL BRANDING PADA&#13;
PERANCANGAN VIDEO COMPANY PROFILE SAHABAT&#13;
TERNAK GIRIKERTO SEBAGAI MEDIA IDENTITAS&#13;
PERUSAHAAN</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Anas</mods:namePart><mods:namePart type="family">Alifaizal</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan media digital menuntut perusahaan untuk menyampaikan&#13;
informasi dan membangun identitas merek secara efektif, menarik, dan mudah&#13;
dipahami, salah satunya melalui video company profile yang menerapkan konsep&#13;
visual branding. Penelitian ini dilatarbelakangi oleh kebutuhan PT. Sahabat&#13;
Ternak Girikerto dalam memperkenalkan identitas perusahaan, proses peternakan,&#13;
serta pengolahan susu kambing secara profesional guna meningkatkan&#13;
kepercayaan dan brand awareness masyarakat. Tujuan penelitian ini adalah&#13;
merancang dan mengimplementasikan konsep visual branding pada video&#13;
company profile PT. Sahabat Ternak serta mengevaluasi kelayakan video tersebut&#13;
sebagai media identitas perusahaan. Metode yang digunakan dalam penelitian ini&#13;
adalah pendekatan kuantitatif dengan metode perancangan media, yang meliputi&#13;
tahap pra-produksi, produksi, dan pasca-produksi video dengan mengombinasikan&#13;
teknik live shoot dan motion graphic. Pengumpulan data dilakukan melalui&#13;
observasi, wawancara, serta penyebaran kuesioner kepada masyarakat umum&#13;
menggunakan skala Likert, kemudian dianalisis dengan bantuan perangkat lunak&#13;
IBM SPSS melalui uji validitas dan reliabilitas. Hasil penelitian menunjukkan&#13;
bahwa video company profile yang dihasilkan memperoleh penilaian sangat baik&#13;
dari responden pada aspek pemahaman informasi, kualitas visual, kualitas audio,&#13;
serta kelayakan sebagai media identitas perusahaan. Dengan demikian, dapat&#13;
disimpulkan bahwa penerapan konsep visual branding pada video company&#13;
profile efektif dalam memperkuat citra dan identitas PT. Sahabat Ternak, serta&#13;
berpotensi menjadi media promosi strategis yang relevan di era digital.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:classification authority="lcc">778 Bidang-bidang dan jenis khusus seni fotografi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-03-02</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32266"><mets:rightsMD ID="rights_eprint_32266_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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