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      "title": "PENERAPAN KONSEP VISUAL BRANDING PADA\r\nPERANCANGAN VIDEO COMPANY PROFILE SAHABAT\r\nTERNAK GIRIKERTO SEBAGAI MEDIA IDENTITAS\r\nPERUSAHAAN",
      "abstract": "Perkembangan media digital menuntut perusahaan untuk menyampaikan\r\ninformasi dan membangun identitas merek secara efektif, menarik, dan mudah\r\ndipahami, salah satunya melalui video company profile yang menerapkan konsep\r\nvisual branding. Penelitian ini dilatarbelakangi oleh kebutuhan PT. Sahabat\r\nTernak Girikerto dalam memperkenalkan identitas perusahaan, proses peternakan,\r\nserta pengolahan susu kambing secara profesional guna meningkatkan\r\nkepercayaan dan brand awareness masyarakat. Tujuan penelitian ini adalah\r\nmerancang dan mengimplementasikan konsep visual branding pada video\r\ncompany profile PT. Sahabat Ternak serta mengevaluasi kelayakan video tersebut\r\nsebagai media identitas perusahaan. Metode yang digunakan dalam penelitian ini\r\nadalah pendekatan kuantitatif dengan metode perancangan media, yang meliputi\r\ntahap pra-produksi, produksi, dan pasca-produksi video dengan mengombinasikan\r\nteknik live shoot dan motion graphic. Pengumpulan data dilakukan melalui\r\nobservasi, wawancara, serta penyebaran kuesioner kepada masyarakat umum\r\nmenggunakan skala Likert, kemudian dianalisis dengan bantuan perangkat lunak\r\nIBM SPSS melalui uji validitas dan reliabilitas. Hasil penelitian menunjukkan\r\nbahwa video company profile yang dihasilkan memperoleh penilaian sangat baik\r\ndari responden pada aspek pemahaman informasi, kualitas visual, kualitas audio,\r\nserta kelayakan sebagai media identitas perusahaan. Dengan demikian, dapat\r\ndisimpulkan bahwa penerapan konsep visual branding pada video company\r\nprofile efektif dalam memperkuat citra dan identitas PT. Sahabat Ternak, serta\r\nberpotensi menjadi media promosi strategis yang relevan di era digital.",
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            "given": "Ibnu Hadi",
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