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      "abstract": "PT Larizo Terang Djaja merupakan perusahaan yang bergerak di bidang \r\nkuliner, khususnya dalam produksi dan penjualan berbagai jenis kue dengan produk\r\nunggulannya, yaitu bika Ambon Larizo. Dari segi branding, PT Larizo Terang Djaja\r\nsaat ini belum memiliki kekuatan yang optimal karena video company profile\r\nperusahaan yang ada belum sepenuhnya merefleksikan potensi dan keunggulan\r\nproduk dan belum disebarkan secara menyeluruh di berbagai platform. Selain itu,\r\nkualitas gambar dan suara pada video company profile sebelumnya masih belum\r\nbaik, sehingga pesan perusahaan tidak tersampaikan secara efisien kepada\r\nmasyarakat.\r\nBerdasarkan permasalahan tersebut, dilakukan perancangan dan pembuatan\r\nulang video company profile PT Larizo Terang Djaja sebagai media informasi dan\r\npromosi yang lebih representatif, menarik, serta profesional. Video ini dirancang\r\ndengan menggabungkan teknik videography dan motion graphic untuk\r\nmenampilkan visual yang dinamis dan informatif. Proses pembuatan video melalui\r\ntiga tahapan utama, yaitu praproduksi, produksi, dan pascaproduksi, dengan\r\npenekanan pada peningkatan kualitas visual, audio, dan penyampaian pesan\r\nperusahaan.\r\nKesimpulan dari perancangan dan pembuatan video company profile ini adalah\r\nuntuk memperkuat citra dan identitas PT Larizo Terang Djaja di mata publik,\r\ndengan menampilkan sejarah perusahaan, proses produksi, nilai-nilai utama, serta \r\nkeunggulan produk secara menarik dan mudah dipahami.",
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      "title": "PERANCANGAN DAN PEMBUATAN VIDEO COMPANY PROFILE \r\nPT LARIZO BERBASIS TEKNIK VIDEOGRAPHY\r\nDAN MOTION GRAPHIC",
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