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          "nim": "22.11.4772",
          "name": {
            "given": "Firmansyah",
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      "abstract": "Penelitian ini bertujuan untuk menganalisis kesiapan penerapan ekonomi digital\r\ndan konsep smart tourism di kawasan wisata Pulau Komodo dengan menggunakan\r\npendekatan Digital Readiness Index (DRI) serta mengkaji keterlibatan masyarakat lokal\r\ndalam pemanfaatan teknologi digital. Metode penelitian yang digunakan adalah mixed\r\nmethod, yaitu mengombinasikan pendekatan kuantitatif dan kualitatif. Data kuantitatif\r\ndiperoleh melalui kuesioner untuk mengukur tingkat kesiapan digital berdasarkan tujuh\r\ndimensi DRI, sedangkan data kualitatif diperoleh melalui wawancara dan observasi\r\nterhadap masyarakat dan pelaku usaha wisata.\r\nHasil analisis kuantitatif menunjukkan bahwa nilai Digital Readiness Index\r\n(DRI) yang diperoleh adalah 82,0, yang termasuk dalam kategori “Sangat Siap”. Hasil\r\nini menunjukkan bahwa secara umum kawasan wisata Pulau Komodo telah memiliki\r\nkesiapan yang sangat baik dalam penerapan ekonomi digital dan pengembangan smart\r\ntourism. Pemanfaatan teknologi digital, seperti media sosial, platform online, dan\r\ntransaksi digital, telah memberikan dampak positif terhadap promosi wisata dan\r\npeningkatan pendapatan pelaku usaha lokal. Namun demikian, hasil analisis kualitatif\r\nmengungkapkan bahwa masih terdapat kendala pada aspek pemerataan infrastruktur\r\ndigital, literasi dan keterampilan digital masyarakat, keterbatasan pelatihan, serta belum\r\noptimalnya inovasi digital yang terintegrasi. Oleh karena itu, diperlukan peningkatan\r\nkapasitas SDM, penguatan pemanfaatan teknologi digital oleh pelaku wisata, serta\r\nstrategi pengembangan smart tourism yang lebih inklusif dan berkelanjutan.",
      "title": "ANALISIS KESIAPAN INFRASTRUKTUR DIGITAL DENGAN\r\nDIGITAL READINESS INDEX (DRI) SERTA REKOMENDASI \r\nSTRATEGI PENGEMBANGAN SMART TOURISM DI KAWASAN\r\nWISATA PULAU KOMODO",
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