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      "abstract": "Program Sleman Sehat dari BAZNAS Kabupaten Sleman bertujuan untuk \r\nmeningkatkan kesejahteraan masyarakat melalui layanan kesehatan dan bantuan\r\nmedis. Namun, program ini belum dikenal secara luas, terutama oleh kelompok\r\nmasyarakat yang paling membutuhkan. Minimnya informasi yang mudah diakses\r\ndan menarik menjadi hambatan utama dalam penyebaran informasi program\r\ntersebut. Oleh karena itu, penelitian ini bertujuan untuk merancang media\r\nkomunikasi yang efektif guna meningkatkan pemahaman dan partisipasi\r\nmasyarakat terhadap Program Sleman Sehat.\r\n\r\nPenelitian ini menggunakan metode penelitian pengembangan (research and\r\ndevelopment) dengan pendekatan kualitatif deskriptif. Langkah-langkah yang\r\ndilakukan meliputi identifikasi masalah, pengumpulan data melalui wawancara dan\r\nobservasi, perancangan konten video motion graphic, serta uji coba media kepada\r\nmasyarakat sasaran. Data yang diperoleh dianalisis untuk mengevaluasi efektivitas\r\nmedia dalam menyampaikan informasi program secara interaktif dan mudah\r\ndipahami.\r\n\r\nHasil penelitian menunjukkan bahwa video motion graphic yang\r\ndikembangkan mampu meningkatkan pemahaman masyarakat terhadap Program\r\nSleman Sehat. Media ini dinilai menarik, mudah dipahami, dan efektif dalam\r\nmenyampaikan informasi penting. Dengan demikian, penggunaan media visual\r\ninteraktif dapat menjadi solusi dalam mendukung penyebaran informasi program\r\nkesehatan berbasis masyarakat.",
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      "thesis_name": "ta",
      "keywords": "Sleman Sehat, motion graphic, media komunikasi, informasi\r\nkesehatan, BAZNAS, communication media, health\r\ninformation.",
      "institution": "Universitas AMIKOM Yogyakarta",
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          "name": {
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      "subjects": [
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      "title": "PEMBUATAN VIDEO PROGRAM SLEMAN SEHAT BAZNAS\r\nTERHADAP KESEJAHTERAAN MASYARAKAT\r\nMENGGUNAKAN TEKNIK\r\nMOTION GRAPHIC",
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