<mets:mets OBJID="eprint_32212" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-26T18:06:53Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32212_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENERAPAN TEKNIK 2D MOTION GRAPHICS DALAM PEMBUATAN&#13;
KONTEN PROMOSI DIGITAL MENGGUNAKAN AFTER EFFECTS&#13;
PADA TOKO BOS LAPTOP JOGJA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad Dzaky</mods:namePart><mods:namePart type="family">Fadhilah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Toko Bos Laptop Jogja, sebuah UMKM yang berfokus pada laptop bekas, &#13;
menghadapi tantangan dalam promosi digital di mana konten yang ada gagal&#13;
menarik minat audiens target, yaitu mahasiswa dan pekerja muda. Penelitian ini&#13;
bertujuan untuk merancang dan mengimplementasikan konten promosi yang lebih&#13;
efektif berupa iklan animasi motion graphic berdurasi 1 menit menggunakan Adobe&#13;
After Effects. Tujuan utamanya adalah untuk meningkatkan brand awareness dan&#13;
menyampaikan keunggulan layanan toko secara lebih menarik dan mudah&#13;
dipahami.&#13;
Metodologi penelitian yang digunakan adalah Multimedia Development&#13;
Life Cycle (MDLC) yang mencakup enam tahapan: Konsep, Perancangan,&#13;
Pengumpulan Materi, Pembuatan, Pengujian, dan Distribusi. Proses produksi&#13;
memanfaatkan Adobe Illustrator untuk desain aset grafis, Adobe After Effects&#13;
untuk animasi 2D, serta Google AI Studio (Gemini) untuk pembuatan voice&#13;
over(suara narator). Pengumpulan aset pendukung seperti ilustrasi dan musik latar&#13;
menggunakan sumber daya bebas royalti.&#13;
Hasil penelitian ini adalah sebuah iklan promosi motion graphic yang&#13;
efektif dalam mengkomunikasikan layanan dan keunggulan toko melalui 7 adegan&#13;
yang dinamis. Berdasarkan hasil pengujian kuesioner terhadap 23 responden, video&#13;
ini mendapat respon sangat positif. Sebanyak 91,3% responden menyatakan pesan&#13;
dalam video mudah dipahami, dan 87% responden menyatakan kemungkinan besar&#13;
akan mencari tahu lebih lanjut tentang Toko Bos Laptop Jogja setelah menonton&#13;
video, yang membuktikan efektivitasnya dalam meningkatkan minat audiens.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:classification authority="lcc">006 Metode komputer khusus</mods:classification><mods:classification authority="lcc">696 Animasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-11-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32212"><mets:rightsMD ID="rights_eprint_32212_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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