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      "date": "2025-11-05",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32212",
      "abstract": "Toko Bos Laptop Jogja, sebuah UMKM yang berfokus pada laptop bekas, \r\nmenghadapi tantangan dalam promosi digital di mana konten yang ada gagal\r\nmenarik minat audiens target, yaitu mahasiswa dan pekerja muda. Penelitian ini\r\nbertujuan untuk merancang dan mengimplementasikan konten promosi yang lebih\r\nefektif berupa iklan animasi motion graphic berdurasi 1 menit menggunakan Adobe\r\nAfter Effects. Tujuan utamanya adalah untuk meningkatkan brand awareness dan\r\nmenyampaikan keunggulan layanan toko secara lebih menarik dan mudah\r\ndipahami.\r\nMetodologi penelitian yang digunakan adalah Multimedia Development\r\nLife Cycle (MDLC) yang mencakup enam tahapan: Konsep, Perancangan,\r\nPengumpulan Materi, Pembuatan, Pengujian, dan Distribusi. Proses produksi\r\nmemanfaatkan Adobe Illustrator untuk desain aset grafis, Adobe After Effects\r\nuntuk animasi 2D, serta Google AI Studio (Gemini) untuk pembuatan voice\r\nover(suara narator). Pengumpulan aset pendukung seperti ilustrasi dan musik latar\r\nmenggunakan sumber daya bebas royalti.\r\nHasil penelitian ini adalah sebuah iklan promosi motion graphic yang\r\nefektif dalam mengkomunikasikan layanan dan keunggulan toko melalui 7 adegan\r\nyang dinamis. Berdasarkan hasil pengujian kuesioner terhadap 23 responden, video\r\nini mendapat respon sangat positif. Sebanyak 91,3% responden menyatakan pesan\r\ndalam video mudah dipahami, dan 87% responden menyatakan kemungkinan besar\r\nakan mencari tahu lebih lanjut tentang Toko Bos Laptop Jogja setelah menonton\r\nvideo, yang membuktikan efektivitasnya dalam meningkatkan minat audiens.",
      "type": "thesis",
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      "thesis_type": "diploma",
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      "keywords": "Motion Graphics, Promosi Digital, Adobe After Effects, UMKM,\r\nKonten Promosi, MSME,\r\nPromotional Content, Digital Promotion.",
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      "title": "PENERAPAN TEKNIK 2D MOTION GRAPHICS DALAM PEMBUATAN\r\nKONTEN PROMOSI DIGITAL MENGGUNAKAN AFTER EFFECTS\r\nPADA TOKO BOS LAPTOP JOGJA",
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