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      "abstract": "Penelitian ini mengidentifikasi masalah yang dihadapi oleh Kedai Kopi Mas\r\nAgus, sebuah usaha mikro, kecil, dan menengah (UMKM) di bidang kuliner, terkait\r\ndengan kurangnya sarana promosi digital. Saat ini, kedai tersebut mengandalkan\r\npromosi secara konvensional dan belum memanfaatkan media digital secara\r\noptimal. Hal ini membatasi jangkauan pemasaran dan kesulitan dalam menarik\r\npelanggan baru, terutama dari luar wilayah sekitar kedai. Untuk mengatasi masalah\r\ntersebut, penelitian ini bertujuan untuk merancang dan mengimplementasikan\r\nantarmuka pengguna (UI\/UX) dan frontend pada situs web informasi Kedai Kopi\r\nMas Agus dengan menggunakan metode Design Thinking. Metode Design\r\nThinking digunakan untuk memastikan bahwa proses perancangan berfokus pada\r\npemahaman mendalam terhadap kebutuhan dan preferensi pengguna. Tahapan\r\ndalam metode ini meliputi empati, definisi masalah, ideasi, pembuatan prototipe,\r\ndan pengujian. Dalam penelitian ini, pengujian dilakukan untuk mengevaluasi\r\nkenyamanan pengguna dalam mengakses informasi di situs web, serta kemudahan\r\ndalam melakukan navigasi. Hasil dari penelitian ini menunjukkan bahwa dengan\r\nadanya website yang dirancang berbasis Design Thinking, Kedai Kopi Mas Agus\r\ndapat memperkenalkan produk mereka lebih luas, memberikan kemudahan akses\r\ninformasi bagi pelanggan, serta meningkatkan citra usaha. Website yang\r\ndiimplementasikan menggunakan teknologi frontend seperti HTML, CSS, dan\r\nJavaScript, dengan framework modern, memberikan performa yang optimal dan\r\nresponsif. Pengujian menunjukkan bahwa pengguna merasa lebih nyaman dalam\r\nmengakses berbagai fitur yang tersedia di situs web, seperti informasi produk,\r\nharga, lokasi, dan jam operasional.",
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