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      "abstract": "Perkembangan platform marketplace seperti Shopee memberikan\r\nkemudahan bagi pelaku usaha dalam memasarkan produk secara luas, namun Toko\r\nBaju Hijab Lea menghadapi permasalahan berupa meningkatnya biaya administrasi\r\nyang dibebankan oleh platform tersebut dari waktu ke waktu. Kenaikan biaya\r\nadmin ini berdampak langsung terhadap menurunnya keuntungan penjualan,\r\nkhususnya bagi usaha kecil dan menengah, selain itu, belum terdapat integrasi data\r\npenjualan antara sistem marketplace dengan sistem penjualan retail secara mandiri,\r\nsehingga pengelolaan data transaksi menjadi kurang efisien. Untuk mengatasi\r\npermasalahan tersebut, penelitian ini menggunakan metode kualitatif dengan\r\npendekatan rekayasa perangkat lunak. Pengumpulan data dilakukan melalui\r\nobservasi, wawancara dengan pemilik Toko Hijab Lea. Metode pengembangan\r\nsistem yang digunakan adalah model Waterfall yang meliputi analisis kebutuhan,\r\nperancangan sistem, implementasi, dan pengujian. Hasil penelitian menunjukkan\r\nbahwa sistem informasi penjualan berbasis web yang dikembangkan mampu\r\nmengurangi ketergantungan terhadap marketplace, menekan biaya administrasi\r\npenjualan, serta meningkatkan efisiensi pengelolaan data dan transaksi. Penelitian\r\nini memberikan kontribusi dalam pengembangan ilmu sistem informasi penjualan\r\nberbasis web dan dapat dimanfaatkan sebagai referensi bagi peneliti selanjutnya.",
      "date": "2026-02-26",
      "type": "thesis",
      "thesis_type": "bachelor",
      "thesis_name": "skripsi",
      "keywords": "Sistem informasi penjualan, marketplace, biaya administrasi,\r\nberbasis web, UMKM, Sales information system, administrative costs, eb based.",
      "status_changed": "2026-07-10 07:21:55"
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