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      "keywords": "UI\/UX, User-Centered Design, Agile, Sales Intelligence, System Usability\r\nScale.",
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      "institution": "Universitas AMIKOM Yogyakarta",
      "abstract": "Perusahaan outsourcing membutuhkan sistem yang mampu mendukung proses\r\npenjualan secara cepat, terstruktur, dan berbasis data. Namun, banyak platform\r\npenunjang aktivitas penjualan belum optimal digunakan akibat desain antarmuka yang\r\nkurang intuitif dan tidak selaras dengan alur kerja pengguna. Penelitian ini bertujuan\r\nuntuk merancang desain antarmuka pengguna (UI\/UX) website HiSales sebagai\r\nplatform sales intelligence dan automation yang mendukung proses pengumpulan\r\nprospek, pengelolaan sales pipeline, serta komunikasi klien secara terintegrasi. \r\nPerancangan dilakukan menggunakan metode User-Centered Design (UCD)\r\ndengan pendekatan pengembangan Agile melalui framework Scrum. Tahapan penelitian\r\nmeliputi analisis kebutuhan pengguna, perancangan user flow, pembuatan wireframe,\r\npengembangan desain high-fidelity, serta iterasi berdasarkan umpan balik pengguna.\r\nEvaluasi usability dilakukan menggunakan metode System Usability Scale (SUS) untuk\r\nmengukur tingkat kegunaan sistem secara kuantitatif. \r\nHasil penelitian berupa rancangan antarmuka modular berbasis peran pengguna\r\n(admin dan sales) yang mendukung alur kerja mulai dari otomatisasi pencarian prospek,\r\ndistribusi lead, monitoring performa, hingga tindak lanjut komunikasi secara sistematis.\r\nPengujian SUS menghasilkan skor rata-rata 82,9 (kategori A, Excellent), yang\r\nmengindikasikan tingkat kegunaan yang sangat baik serta kecenderungan pengguna\r\nuntuk merekomendasikan sistem. Perancangan UI\/UX ini diharapkan dapat\r\nmeningkatkan pengalaman pengguna, mempercepat proses kerja, dan mendorong adopsi\r\nteknologi dalam operasional perusahaan outsourcing.",
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      "title": "{JALUR NON REGULER - MAGANG IT} PERANCANGAN DESAIN ANTARMUKA PENGGUNA (UI\/UX) WEBSITE\r\nHISALES SEBAGAI AUTOMATION PLATFORM & SALES\r\nINTELLIGENCE UNTUK PERUSAHAAN\r\nOUTSOURCING"
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