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      "title": "{JALUR NON REGULER - MAGANG DIGITAL ARTIST} OPTIMALISASI MANAJEMEN ASET DIGITAL\r\nDAN ALUR PRODUKSI VIDEO PADA\r\nPT SIGMA DIGITAL NUSANTARA",
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        "000.000.004"
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      "keywords": "Manajemen aset digital, Alur produksi video, Konten digital, Ritel\r\nonline, Magang, ORD, Digital asset management, Video production workflow, digital content,\r\nOnline retail, Internship.",
      "lastmod": "2026-07-09 01:56:53",
      "abstract": "Perkembangan pemasaran digital menuntut perusahaan ritel online untuk\r\nmemproduksi konten video secara cepat, konsisten, dan terorganisir. Selama\r\npelaksanaan magang di PT Sigma Digital Nusantara, ditemukan beberapa\r\npermasalahan dalam proses produksi video, khususnya pada penempatan dan\r\npengelolaan footage yang kurang rapi serta keterlambatan penyelesaian naskah oleh\r\nscripter. Permasalahan tersebut berdampak pada terhambatnya alur kerja editor,\r\nmeningkatnya waktu pencarian aset, serta menurunnya efisiensi produksi konten.\r\nKondisi ini berpotensi mengurangi efektivitas distribusi konten promosi yang\r\nberperan penting dalam menarik perhatian pelanggan pada lingkungan bisnis ritel\r\nonline.\r\nMetode yang digunakan dalam kegiatan ini meliputi observasi langsung\r\nterhadap alur produksi video, identifikasi titik permasalahan pada manajemen aset\r\ndigital dan alur kerja tim, serta penerapan solusi berbasis bidang informatika. Solusi\r\nyang diterapkan berupa penataan folder aset digital secara terstruktur berdasarkan\r\njenis konten dan tahapan produksi, serta pemberian rekomendasi agar proses\r\npenulisan naskah dilakukan satu hari sebelum pelaksanaan editing video. Selain itu,\r\ndilakukan evaluasi sederhana terhadap perubahan alur kerja setelah solusi\r\nditerapkan untuk melihat dampaknya terhadap efisiensi produksi.\r\nHasil dari kegiatan ini menunjukkan bahwa optimalisasi manajemen aset\r\ndigital dan perbaikan alur produksi video mampu meningkatkan kerapian\r\npenyimpanan aset, mempercepat proses editing, serta memperlancar koordinasi\r\nantar tim produksi. Kontribusi dari kegiatan ini dapat dimanfaatkan oleh tim konten\r\ndan manajemen perusahaan sebagai acuan dalam meningkatkan efisiensi produksi\r\nvideo. Selain itu, hasil ini juga bermanfaat bagi mahasiswa sebagai penerapan\r\nkompetensi informatika di dunia industri. Penelitian selanjutnya dapat mengkaji\r\npenerapan sistem manajemen aset digital berbasis perangkat lunak untuk skala\r\nproduksi yang lebih besar."
    }