<mets:mets OBJID="eprint_31967" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-21T07:18:16Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_31967_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - DIGITAL ARTIST} PRODUKSI KONTEN DIGITAL BRAND OLEH AGENSI&#13;
KREATIF JAWARA: (STUDI KASUS : PADA PLATFORM&#13;
INSTAGRAM)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Khrisna Eka</mods:namePart><mods:namePart type="family">Bramasta</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Skripsi ini disusun sebagai bentuk laporan praktik kerja profesional penulis &#13;
di agensi kreatif Jawara Media, Yogyakarta, yang berfokus pada proses produksi&#13;
konten digital melalui platform Instagram. Dalam kegiatan ini, penulis berperan&#13;
aktif sebagai content creator, yang bertanggung jawab dalam proses, Pra Produksi,&#13;
Produksi, dan Pasca Produksi. Penulis bekerja untuk brand utama yaitu&#13;
PCCOOLER selama hampir satu tahun.&#13;
Penelitian ini menggunakan pendekatan studi kasus deskriptif yang&#13;
bertujuan untuk menggambarkan secara rinci alur kerja produksi konten, hingga&#13;
tantangan dalam menjaga konsistensi identitas brand di tengah dinamika algoritma&#13;
media sosial. Hasil dari pengalaman ini menunjukkan bahwa kerja sama tim,&#13;
adaptasi terhadap tren digital, pemahaman segmentasi audiens, menjadi faktor&#13;
penting dalam keberhasilan produksi konten. Selain itu, kemampuan untuk menulis&#13;
script yang engaging, menampilkan karakter yang menarik di kamera, dan&#13;
memahami teknis produksi video juga sangat berpengaruh terhadap performa&#13;
konten.&#13;
Penulisan ini diharapkan dapat memberikan gambaran nyata mengenai&#13;
praktik kerja di industri kreatif digital, khususnya dalam produksi konten video,&#13;
serta kontribusi penulis dalam proses tersebut.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-30</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_31967"><mets:rightsMD ID="rights_eprint_31967_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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