<mets:mets OBJID="eprint_31929" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-07T08:17:01Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_31929_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - LOMBA} IMPLEMENTASI DAN PENGEMBANGAN FITUR&#13;
ARTIFICIAL INTELLIGENCE (AI) PROMPT GENERATE&#13;
UNTUK WEB BUILDER DI SINARI DESA PADA GLOBAL &#13;
YOUTH INNOVATION AND INVENTION FAIR (GYIIF) 2025:&#13;
INOVASI PEMBERDAYAAN UMKM DESA MENUJU&#13;
EKONOMI DIGITAL GLOBAL</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">M. Gusbayu Aji</mods:namePart><mods:namePart type="family">Setiawan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Disparitas pendidikan dan keterampilan digital antara wilayah pedesaan dan&#13;
perkotaan masih menjadi tantangan besar bagi pemberdayaan pemuda dan&#13;
penguatan UMKM desa. Sinari Desa hadir sebagai platform edukasi TIK yang&#13;
berfokus pada penguatan kapasitas pemuda desa melalui program pelatihan,&#13;
mentorship, dan ekosistem digital. Dalam konteks jalur non skripsi melalui&#13;
kompetisi Global Youth Invention and Innovation Fair (GYIIF) 2025, laporan ini&#13;
mendokumentasikan kontribusi penulis sebagai Chief Marketing Officer (CMO)&#13;
yang berfokus pada pemanfaatan Artificial Intelligence (AI) untuk percepatan&#13;
produksi konten dan aktivasi pemasaran. Kontribusi utama yang dikembangkan&#13;
adalah fitur AI Prompt Generate pada modul WebBuilder Sinari Desa, yaitu&#13;
mekanisme generasi prompt terstruktur untuk membantu pelaku UMKM desa&#13;
menghasilkan copywriting, struktur halaman, dan materi promosi secara lebih&#13;
cepat, konsisten, dan sesuai persona target. Pendekatan yang digunakan mencakup&#13;
perancangan library prompt berbasis kebutuhan bisnis (STP dan funnel AARRR),&#13;
pengujian fungsional (black-box) pada alur input-output, serta evaluasi kualitas&#13;
konten menggunakan rubrik relevansi, kejelasan, dan kesesuaian brand. Hasil&#13;
evaluasi menunjukkan bahwa fitur ini mampu mempersingkat waktu penyusunan&#13;
materi website dan promosi, sekaligus meningkatkan konsistensi pesan, sehingga&#13;
mendukung kesiapan tim dalam presentasi dan penilaian kompetisi.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-20</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_31929"><mets:rightsMD ID="rights_eprint_31929_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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