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      "department": "Fakultas Ilmu Komputer",
      "title": "{JALUR NON REGULER - LOMBA} IMPLEMENTASI DAN PENGEMBANGAN FITUR\r\nARTIFICIAL INTELLIGENCE (AI) PROMPT GENERATE\r\nUNTUK WEB BUILDER DI SINARI DESA PADA GLOBAL \r\nYOUTH INNOVATION AND INVENTION FAIR (GYIIF) 2025:\r\nINOVASI PEMBERDAYAAN UMKM DESA MENUJU\r\nEKONOMI DIGITAL GLOBAL",
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      "abstract": "Disparitas pendidikan dan keterampilan digital antara wilayah pedesaan dan\r\nperkotaan masih menjadi tantangan besar bagi pemberdayaan pemuda dan\r\npenguatan UMKM desa. Sinari Desa hadir sebagai platform edukasi TIK yang\r\nberfokus pada penguatan kapasitas pemuda desa melalui program pelatihan,\r\nmentorship, dan ekosistem digital. Dalam konteks jalur non skripsi melalui\r\nkompetisi Global Youth Invention and Innovation Fair (GYIIF) 2025, laporan ini\r\nmendokumentasikan kontribusi penulis sebagai Chief Marketing Officer (CMO)\r\nyang berfokus pada pemanfaatan Artificial Intelligence (AI) untuk percepatan\r\nproduksi konten dan aktivasi pemasaran. Kontribusi utama yang dikembangkan\r\nadalah fitur AI Prompt Generate pada modul WebBuilder Sinari Desa, yaitu\r\nmekanisme generasi prompt terstruktur untuk membantu pelaku UMKM desa\r\nmenghasilkan copywriting, struktur halaman, dan materi promosi secara lebih\r\ncepat, konsisten, dan sesuai persona target. Pendekatan yang digunakan mencakup\r\nperancangan library prompt berbasis kebutuhan bisnis (STP dan funnel AARRR),\r\npengujian fungsional (black-box) pada alur input-output, serta evaluasi kualitas\r\nkonten menggunakan rubrik relevansi, kejelasan, dan kesesuaian brand. Hasil\r\nevaluasi menunjukkan bahwa fitur ini mampu mempersingkat waktu penyusunan\r\nmateri website dan promosi, sekaligus meningkatkan konsistensi pesan, sehingga\r\nmendukung kesiapan tim dalam presentasi dan penilaian kompetisi."
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