<mets:mets OBJID="eprint_31810" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-05T22:22:02Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_31810_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR SCIENTIST} OPTIMALISASI ENGINE OPTIMIZATION ON-PAGE UNTUK&#13;
MENINGKATKAN &#13;
KINERJA SITUS BERITA DIGITAL MENGGUNAKAN&#13;
ANALISIS CTR DAN UX</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rinda Martisa</mods:namePart><mods:namePart type="family">Fiorentina</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini menganalisis penerapan SEO pada website Radar Jogja&#13;
guna meningkatkan visibilitasnya di mesin pencari. Dengan penetrasi internet di&#13;
Indonesia mencapai 78,19% pada tahun 2023, platform digital menjadi&#13;
kebutuhan penting bagi perusahaan media. Radar Jogja menghadapi tantangan&#13;
untuk bersaing menempati posisi teratas di halaman hasil pencarian Google&#13;
(SERP), di mana sebagian besar pengguna hanya mengakses dua halaman&#13;
pertama. Penelitian ini menggunakan metode deskriptif-analitik untuk&#13;
mengevaluasi elemen SEO kunci seperti judul, URL, struktur tautan internal, dan&#13;
performa halaman. Hasil pengujian menunjukkan bahwa CTR meningkat dari 2%&#13;
menjadi 4,75% dan average position membaik dari posisi 12 ke posisi 6. &#13;
Selain itu, dwell time meningkat menjadi 2,25 menit dan bounce rate menurun,&#13;
yang mengindikasikan peningkatan pengalaman pengguna secara signifikan.</mods:abstract><mods:classification authority="lcc">000 Ilmu komputer, informasi dan pekerjaan umum</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-12-01</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_31810"><mets:rightsMD ID="rights_eprint_31810_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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