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      "abstract": "Perkembangan teknologi informasi dan internet telah mengubah paradigma\r\nkomunikasi dan pemasaran dalam industri pariwisata. Dalam upaya untuk tetap\r\nbersaing dan menjangkau pasar yang lebih luas, perusahaan perjalanan wisata\r\nseperti Alohay Tour perlu memanfaatkan kekuatan internet dan media digital.\r\nMelalui perancangan website yang tepat, perusahaan dapat menyampaikan\r\ninformasi secara efektif kepada calon pelanggan serta mempromosikan produk dan\r\npaket wisata mereka dengan lebih menarik. \r\nStudi ini akan memeriksa berbagai elemen perancangan website, termasuk\r\ntata letak, konten, navigasi, dan fitur interaktif. Penelitian juga akan menganalisis\r\npreferensi dan kebutuhan calon pelanggan dalam mencari informasi perjalanan\r\nwisata. Hasil penelitian akan menjadi dasar untuk mengembangkan website yang\r\nramah pengguna dan menarik, serta mencakup strategi pemasaran digital yang\r\nsesuai untuk meningkatkan visibilitas dan popularitas Alohay Tour.\r\nDiharapkan bahwa penelitian ini akan memberikan kontribusi positif bagi\r\nAlohay Tour dan industri pariwisata secara keseluruhan. Perancangan website yang\r\nefektif akan membantu meningkatkan citra perusahaan, meningkatkan jumlah\r\npelanggan, dan akhirnya meningkatkan pendapatan perusahaan. Selain itu,\r\npenelitian ini juga akan memberikan wawasan lebih lanjut mengenai pentingnya\r\npemanfaatan teknologi informasi dan media digital sebagai alat yang efektif dalam\r\nmempromosikan layanan pariwisata, sehingga dapat membantu pengembangan\r\nindustri pariwisata secara keseluruhan.",
      "keywords": "Perancangan Website, Media Informasi, Pemasaran Digital, Website Design, Information Media, Digital Marketing.",
      "date": "2022-11-21"
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