eprintid: 31591
rev_number: 16
eprint_status: archive
userid: 12
dir: disk0/00/03/15/91
datestamp: 2026-02-23 02:13:38
lastmod: 2026-02-23 02:31:49
status_changed: 2026-02-23 02:13:38
type: thesis
metadata_visibility: show
creators_name: Rafli, Muhammad
creators_nim: 21.96.2625
contributors_name: Yudhistira, Nurfian
corp_creators: Universitas AMIKOM Yogyakarta
title: ANALISIS KONTEN MEDIA SOSIAL INSTAGRAM, TIKTOK, DAN 
YOUTUBE SEBAGAI MEDIA PROMOSI PADA FILM JUMBO
ispublished: pub
subjects: 300.300.302
divisions: ik
full_text_status: restricted
keywords: analisis konten, media sosial, Film Jumbo, analysis content, social media, Jumbo film
abstract: This study aims to analyze social media content on Instagram, TikTok, and
YouTube as promotional media for the film Jumbo. The research applies a
qualitative approach using content analysis method to examine message patterns,
creative strategies, promotional elements, and audience engagement across the
three platforms. Research data were collected from samples of official promotional
content distributed through Instagram, TikTok, and YouTube, assessed based on
visual representation, narrative message, use of talent or influencers, interaction
metrics, and digital persuasion techniques. The findings indicate that each platform
plays a distinctive role: Instagram emphasizes cinematic visuals and formal
promotional information, TikTok prioritizes short, emotional, and relatable content
to drive engagement, while YouTube provides in-depth exposure through trailers
and longer clips to build audience awareness and interest. Collectively, these
platforms create an integrated promotional ecosystem that enhances movie
recognition and stimulates viewing intention.
date: 2025-12-23
date_type: published
institution: Universitas AMIKOM Yogyakarta
department: Fakultas Ekonomi & Sosial
thesis_type: bachelor
thesis_name: skripsi
citation:   Rafli, Muhammad  (2025) ANALISIS KONTEN MEDIA SOSIAL INSTAGRAM, TIKTOK, DAN YOUTUBE SEBAGAI MEDIA PROMOSI PADA FILM JUMBO.  S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.   
document_url: https://eprints.amikom.ac.id/id/eprint/31591/1/COVER.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/2/BAB%20I.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/3/BAB%20II.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/4/BAB%20III.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/5/BAB%20IV.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/6/BAB%20V.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/7/Daftar%20Pustaka%20dan%20Lampiran.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/31591/8/Sourcecode%20-%2018.96.0997.zip
document_url: https://eprints.amikom.ac.id/id/eprint/31591/9/Publikasi.pdf