relation: https://eprints.amikom.ac.id/id/eprint/31591/
title: ANALISIS KONTEN MEDIA SOSIAL INSTAGRAM, TIKTOK, DAN   YOUTUBE SEBAGAI MEDIA PROMOSI PADA FILM JUMBO
creator: Rafli, Muhammad
subject: 302.2 Ilmu Komunikasi
description: This study aims to analyze social media content on Instagram, TikTok, and  YouTube as promotional media for the film Jumbo. The research applies a  qualitative approach using content analysis method to examine message patterns,  creative strategies, promotional elements, and audience engagement across the  three platforms. Research data were collected from samples of official promotional  content distributed through Instagram, TikTok, and YouTube, assessed based on  visual representation, narrative message, use of talent or influencers, interaction  metrics, and digital persuasion techniques. The findings indicate that each platform  plays a distinctive role: Instagram emphasizes cinematic visuals and formal  promotional information, TikTok prioritizes short, emotional, and relatable content  to drive engagement, while YouTube provides in-depth exposure through trailers  and longer clips to build audience awareness and interest. Collectively, these  platforms create an integrated promotional ecosystem that enhances movie  recognition and stimulates viewing intention.
date: 2025-12-23
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/1/COVER.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/2/BAB%20I.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/3/BAB%20II.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/4/BAB%20III.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/5/BAB%20IV.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/6/BAB%20V.pdf
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/7/Daftar%20Pustaka%20dan%20Lampiran.pdf
format: archive
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/8/Sourcecode%20-%2018.96.0997.zip
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identifier: https://eprints.amikom.ac.id/id/eprint/31591/9/Publikasi.pdf
identifier:   Rafli, Muhammad  (2025) ANALISIS KONTEN MEDIA SOSIAL INSTAGRAM, TIKTOK, DAN YOUTUBE SEBAGAI MEDIA PROMOSI PADA FILM JUMBO.  S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.