<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.amikom.ac.id/id/eprint/31573> .
<http://eprints.amikom.ac.id/id/eprint/31573> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
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<http://eprints.amikom.ac.id/id/eprint/31573> <http://purl.org/dc/terms/title> "STRATEGI KOMUNIKASI PEMASARAN FILM PABRIK GULA DI INSTAGRAM DAN TIKTOK (2025)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31573> <http://purl.org/ontology/bibo/abstract> "Perkembangan media sosial mendorong industri perfilman memanfaatkan\r\nplatform digital sebagai sarana komunikasi pemasaran untuk menjangkau audiens\r\nsecara lebih luas dan interaktif. Penelitian ini bertujuan untuk menganalisis strategi\r\npromosi film Pabrik Gula melalui media sosial Instagram dan TikTok. Penelitian\r\nini menggunakan pendekatan kualitatif dengan metode analisis isi terhadap 23\r\nkonten promosi yang diunggah pada akun Instagram dan TikTok resmi film Pabrik\r\nGula. Teknik pengumpulan data dilakukan melalui observasi dan dokumentasi.\r\nHasil penelitian menunjukkan bahwa strategi promosi film Pabrik Gula\r\nmemanfaatkan empat kategori content pillar, yaitu informative, educative,\r\ncollaborative, dan entertainment. Instagram lebih banyak digunakan untuk\r\nmenyampaikan konten informatif yang berfungsi membangun awareness audiens,\r\nsementara TikTok didominasi konten hiburan dan kolaborasi yang mampu\r\nmeningkatkan engagement serta memperluas jangkauan promosi secara organik.\r\nSelain itu, konten edukatif juga ditampilkan pada kedua platform untuk\r\nmemberikan nilai tambah berupa informasi mengenai budaya dan proses produksi\r\nfilm. Berdasarkan hasil tersebut, dapat disimpulkan bahwa strategi promosi\r\nberbasis content pillar efektif dalam meningkatkan awareness, engagement, dan\r\njangkauan audiens melalui media sosial."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31573> <http://purl.org/dc/terms/date> "2025-12-18" .
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