<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.amikom.ac.id/id/eprint/31218> .
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<http://eprints.amikom.ac.id/id/eprint/31218> <http://purl.org/dc/terms/title> "KOMUNIKASI PERSUASIF TOUR LEADER PADA LAYANAN WISATA DI CV WISATARI TOUR & TRAVEL"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31218> <http://purl.org/ontology/bibo/abstract> "Industri pariwisata merupakan sektor vital yang sangat terdampak oleh\r\npandemi COVID-19, menuntut para pelaku usaha seperti CV Wisatari Tour &\r\nTravel untuk meningkatkan kualitas layanan demi mempertahankan loyalitas\r\npelanggan. Penelitian ini bertujuan untuk menganalisis secara mendalam peran dan\r\nstrategi komunikasi persuasif yang digunakan oleh Tour leader di CV Wisatari\r\nTour & Travel dalam meningkatkan kepuasan pelanggan. Penelitian ini\r\nmenggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan\r\nmelalui wawancara mendalam dengan informan yang terdiri dari Tour leader, tiga\r\norang karyawan, dan tiga orang konsumen, serta didukung oleh observasi dan\r\ndokumentasi. Teori Komunikasi Persuasif digunakan sebagai kerangka utama\r\nuntuk menganalisis data. Hasil penelitian ini menunjukkan bahwa peran Tour\r\nleader di CV Wisatari Tour & Travel sangat strategis, tidak hanya mengurus\r\nlogistik, tetapi juga menjadi komunikator persuasif yang membentuk pengalaman\r\nwisatawan. Melalui sikap profesional, empati, dan gaya komunikasi yang sesuai,\r\nTour leader mampu menciptakan suasana perjalanan yang nyaman dan berkesan.\r\nKepuasan wisatawan tercermin dari respon positif, repeat order, permintaan khusus\r\nuntuk Tour leader tertentu, hingga loyalitas pelanggan. Hal ini menegaskan bahwa\r\nkeberhasilan layanan wisata sangat dipengaruhi oleh kualitas peran Tour leader\r\ndalam aspek teknis maupun komunikasi persuasif."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31218> <http://purl.org/dc/terms/date> "2025-08-22" .
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