<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.amikom.ac.id/id/eprint/31196> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/title> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis strategi kreatif Lesta Florist yang\r\ndigunakan dalam memproduksi konten di akun Instagram @kadowisudajogja_id.\r\nDi tengah persaingan ketat industri florist dan gift service serta meningkatnya\r\npenggunaan media sosial, konten yang kreatif dan relevan menjadi kunci untuk\r\nmembangun identitas merek dan menjangkau konsumen. Penelitian ini\r\nmenggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode\r\nstudi kasus. Data diperoleh melalui observasi, wawancara, dan dokumentasi. Teori\r\nempat pilar strategi media sosial oleh Lon Safko dan David K. Brake (komunikasi,\r\nkolaborasi, edukasi, hiburan) digunakan sebagai landasan analisis. Hasil\r\npenelitian menunjukkan bahwa akun @kadowisudajogja_id secara konsisten\r\nmenerapkan keempat pilar tersebut dalam strategi kontennya, seperti\r\nmenghadirkan konten visual informatif, kolaborasi dengan talent lokal,\r\npenyampaian tutorial edukatif, serta konten hiburan berbasis tren. Strategi ini\r\nmembangun kedekatan emosional dengan audiens, memperkuat citra merek, dan\r\nmeningkatkan daya tarik produk secara digital. Temuan ini diharapkan dapat\r\nmenjadi referensi praktis bagi pelaku UMKM dalam mengembangkan pemasaran\r\nberbasis media sosial yang kreatif dan adaptif."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/date> "2025-08-19" .
<http://eprints.amikom.ac.id/id/document/311822> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311823> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311824> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311825> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311826> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311827> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311828> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311829> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://xmlns.com/foaf/0.1/name> "Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/issuer> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://xmlns.com/foaf/0.1/name> "Fakultas Ekonomi & Sosial, Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://purl.org/dc/terms/isPartOf> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/issuer> <http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://purl.org/dc/terms/hasPart> <http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/creator> <http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/ontology/bibo/authorList> <http://eprints.amikom.ac.id/id/eprint/31196#authors> .
<http://eprints.amikom.ac.id/id/eprint/31196#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> .
<http://eprints.amikom.ac.id/id/eprint/31196> <> <http://eprints.amikom.ac.id/id/person/ext-6cd35c0f2564095eb74bda64807c0676> .
<http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> <http://xmlns.com/foaf/0.1/givenName> "Oktaferina Murti"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> <http://xmlns.com/foaf/0.1/familyName> "Anindia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-ba1ac72e3d5dbb1db87bfad6a5b4a89b> <http://xmlns.com/foaf/0.1/name> "Oktaferina Murti Anindia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-6cd35c0f2564095eb74bda64807c0676> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.amikom.ac.id/id/person/ext-6cd35c0f2564095eb74bda64807c0676> <http://xmlns.com/foaf/0.1/givenName> "Kartika Sari"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-6cd35c0f2564095eb74bda64807c0676> <http://xmlns.com/foaf/0.1/familyName> "Yudaninggar"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-6cd35c0f2564095eb74bda64807c0676> <http://xmlns.com/foaf/0.1/name> "Kartika Sari Yudaninggar"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://xmlns.com/foaf/0.1/name> "Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/creator> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/isPartOf> <http://eprints.amikom.ac.id/id/repository> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311822> .
<http://eprints.amikom.ac.id/id/document/311822> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311822> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/document/311822> <http://eprints.org/ontology/hasFile> <https://eprints.amikom.ac.id/id/eprint/31196/1/COVER.pdf> .
<http://eprints.amikom.ac.id/id/document/311822> <http://purl.org/dc/terms/hasPart> <https://eprints.amikom.ac.id/id/eprint/31196/1/COVER.pdf> .
<https://eprints.amikom.ac.id/id/eprint/31196/1/COVER.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "COVER.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311823> .
<http://eprints.amikom.ac.id/id/document/311823> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311823> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/document/311823> <http://eprints.org/ontology/hasFile> <https://eprints.amikom.ac.id/id/eprint/31196/2/BAB%20I.pdf> .
<http://eprints.amikom.ac.id/id/document/311823> <http://purl.org/dc/terms/hasPart> <https://eprints.amikom.ac.id/id/eprint/31196/2/BAB%20I.pdf> .
<https://eprints.amikom.ac.id/id/eprint/31196/2/BAB%20I.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "BAB I.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311824> .
<http://eprints.amikom.ac.id/id/document/311824> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311824> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311825> .
<http://eprints.amikom.ac.id/id/document/311825> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311825> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311826> .
<http://eprints.amikom.ac.id/id/document/311826> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311826> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311827> .
<http://eprints.amikom.ac.id/id/document/311827> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311827> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/document/311827> <http://eprints.org/ontology/hasFile> <https://eprints.amikom.ac.id/id/eprint/31196/6/BAB%20V.pdf> .
<http://eprints.amikom.ac.id/id/document/311827> <http://purl.org/dc/terms/hasPart> <https://eprints.amikom.ac.id/id/eprint/31196/6/BAB%20V.pdf> .
<https://eprints.amikom.ac.id/id/eprint/31196/6/BAB%20V.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "BAB V.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311828> .
<http://eprints.amikom.ac.id/id/document/311828> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311828> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311829> .
<http://eprints.amikom.ac.id/id/document/311829> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.amikom.ac.id/id/document/311829> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <https://eprints.amikom.ac.id/id/eprint/31196/> .
<https://eprints.amikom.ac.id/id/eprint/31196/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #31196 \n\nSTRATEGI KREATIF LESTA FLORIST DALAM MEMPRODUKSI KONTEN DI AKUN INSTAGRAM @kadowisudajogja_id\n\n" .
<https://eprints.amikom.ac.id/id/eprint/31196/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<https://eprints.amikom.ac.id/id/eprint/31196/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.amikom.ac.id/id/eprint/31196> .
<http://eprints.amikom.ac.id/id/subject/300.300.302> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.amikom.ac.id/id/subject/300.300.302> <http://www.w3.org/2004/02/skos/core#prefLabel> "302.2 Ilmu Komunikasi"@en .
<http://eprints.amikom.ac.id/id/eprint/31196> <http://purl.org/dc/terms/subject> <http://eprints.amikom.ac.id/id/subject/300.300.302> .