<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.amikom.ac.id/id/eprint/31133> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/title> "STRATEGI KOMUNIKASI BRAND DI INSTAGRAM AKUN BISNIS @illustra.see"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan menganalisis strategi komunikasi brand akun Instagram\r\n@ilustra.see dalam membentuk identitas merek dan loyalitas komunitas ilustrator\r\ndi Indonesia. Menggunakan pendekatan kualitatif dengan metode  analisis konten\r\nkualitatif, data dikumpulkan melalui observasi non-partisipan terhadap konten,\r\ninteraksi, dan pemanfaatan fitur Instagram. Hasil penelitian menunjukkan bahwa\r\n@ilustra.see membangun brand melalui konsistensi visual, gaya narasi khas, serta\r\nkonten edukatif yang terstruktur. Format seperti Reels, carousel, dan highlight\r\ndigunakan tidak hanya sebagai media informasi, tetapi juga untuk membangun\r\nresonansi emosional dan nilai bersama. Positioning brand difokuskan pada\r\npengembangan kapasitas ilustrator dari tingkat dasar hingga profesional, diperkuat\r\ndengan advokasi, refleksi personal, dan pemetaan naratif profesi ilustrator. Analisis\r\nmenggunakan Brand Resonance Model (Keller) dan konsep brand identity\r\n(Kapferer) mengungkap keberhasilan brand mencapai tingkat resonance serta\r\nmembentuk loyalitas berbasis afeksi dan nilai komunitas."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/date> "2025-08-25" .
<http://eprints.amikom.ac.id/id/document/311183> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311184> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311185> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311186> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311187> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311188> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311189> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/document/311190> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://xmlns.com/foaf/0.1/name> "Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/issuer> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://xmlns.com/foaf/0.1/name> "Fakultas Ekonomi & Sosial, Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> <http://purl.org/dc/terms/isPartOf> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/issuer> <http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://purl.org/dc/terms/hasPart> <http://eprints.amikom.ac.id/id/org/ext-73b465f498bf9f72c59aa4567109729c> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/creator> <http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/ontology/bibo/authorList> <http://eprints.amikom.ac.id/id/eprint/31133#authors> .
<http://eprints.amikom.ac.id/id/eprint/31133#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> .
<http://eprints.amikom.ac.id/id/eprint/31133> <> <http://eprints.amikom.ac.id/id/person/ext-82a18261482ca9aad4aad88684c6533c> .
<http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> <http://xmlns.com/foaf/0.1/givenName> "Ilham"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> <http://xmlns.com/foaf/0.1/familyName> "Nadzir"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-fa812b5697072da7cbc4627fb77b3584> <http://xmlns.com/foaf/0.1/name> "Ilham Nadzir"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-82a18261482ca9aad4aad88684c6533c> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.amikom.ac.id/id/person/ext-82a18261482ca9aad4aad88684c6533c> <http://xmlns.com/foaf/0.1/givenName> "Kalis"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-82a18261482ca9aad4aad88684c6533c> <http://xmlns.com/foaf/0.1/familyName> "Purwanto"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/person/ext-82a18261482ca9aad4aad88684c6533c> <http://xmlns.com/foaf/0.1/name> "Kalis Purwanto"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> <http://xmlns.com/foaf/0.1/name> "Universitas AMIKOM Yogyakarta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/creator> <http://eprints.amikom.ac.id/id/org/ext-21286f0e74c14a2d2682a5c738dc458e> .
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<http://eprints.amikom.ac.id/id/eprint/31133> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/isPartOf> <http://eprints.amikom.ac.id/id/repository> .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311183> .
<http://eprints.amikom.ac.id/id/document/311183> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://eprints.amikom.ac.id/id/document/311183> <http://eprints.org/ontology/hasFile> <https://eprints.amikom.ac.id/id/eprint/31133/1/COVER.pdf> .
<http://eprints.amikom.ac.id/id/document/311183> <http://purl.org/dc/terms/hasPart> <https://eprints.amikom.ac.id/id/eprint/31133/1/COVER.pdf> .
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<http://eprints.amikom.ac.id/id/eprint/31133> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311184> .
<http://eprints.amikom.ac.id/id/document/311184> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://eprints.amikom.ac.id/id/document/311184> <http://purl.org/dc/terms/hasPart> <https://eprints.amikom.ac.id/id/eprint/31133/2/BAB%20I.pdf> .
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<http://eprints.amikom.ac.id/id/document/311185> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://eprints.amikom.ac.id/id/eprint/31133> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311186> .
<http://eprints.amikom.ac.id/id/document/311186> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://eprints.amikom.ac.id/id/eprint/31133> <http://eprints.org/ontology/hasDocument> <http://eprints.amikom.ac.id/id/document/311187> .
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<https://eprints.amikom.ac.id/id/eprint/31133/> <http://purl.org/dc/elements/1.1/format> "text/html" .
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<http://eprints.amikom.ac.id/id/subject/300.300.302> <http://www.w3.org/2004/02/skos/core#prefLabel> "302.2 Ilmu Komunikasi"@en .
<http://eprints.amikom.ac.id/id/eprint/31133> <http://purl.org/dc/terms/subject> <http://eprints.amikom.ac.id/id/subject/300.300.302> .