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<http://eprints.amikom.ac.id/id/eprint/31098> <http://purl.org/dc/terms/title> "ANALISIS PENGARUH KREDIBILITAS ENDORSER SADBOR DI MEDIA SOSIAL TIKTOK TERHADAP MINAT PENGGUNA JUDI ONLINE (STUDI KUANTITATIF PADA GEN Z FOLLOWERS SADBOR)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.amikom.ac.id/id/eprint/31098> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas endorser Sadbor\r\ndi media sosial TikTok terhadap minat pengguna judi online, khususnya pada\r\nGenerasi Z yang merupakan followers akun Sadbor. Penelitian ini menggunakan\r\nmetode kuantitatif dengan pendekatan survei terhadap 155 responden yang dipilih\r\nmenggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner\r\ndan dianalisis menggunakan uji validitas, uji reliabilitas, uji normalitas, uji t, dan\r\nkoefisien determinasi. Hasil penelitian menunjukkan bahwa kredibilitas endorser\r\nSadbor yang meliputi daya tarik, kepercayaan, dan keahlian berpengaruh\r\nsignifikan terhadap minat pengguna judi online dengan hasil uji t sebesar 15,128 >\r\nt tabel 1,975 dan signifikansi 0,000 (<0,05). Koefisien determinasi (R Square)\r\nsebesar 0,157 yang berarti pengaruh kredibilitas endorser Sadbor terhadap minat\r\npengguna judi online adalah sebesar 15,7%, sedangkan sisanya 84,3%\r\ndipengaruhi oleh faktor lain di luar penelitian ini. Penelitian ini diharapkan dapat\r\nmenjadi referensi bagi pengelola media sosial, pembuat kebijakan, dan\r\nmasyarakat untuk lebih waspada terhadap dampak endorsement terhadap perilaku\r\nyang\r\nberisiko\r\nseperti\r\njudi\r\nonline."^^<http://www.w3.org/2001/XMLSchema#string> .
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